Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Portugal. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Retail volume sales of yoghurt saw fairly modest growth in 2023, continuing the trend of the previous year. Despite manufacturers and retailers continuing to run price promotions, these were not as attractive as in previous years, as they sought to…
Wound care saw a significant downturn in demand in 2020 as Portugal went into lockdown due to COVID-19. The category already had a high level of penetration in Portugal and therefore in 2021 and 2022 some Portuguese consumers were still using stock…
The impact of COVID-19, followed by the war in Ukraine, has led to high inflation rates in Portugal. While apparel and footwear did not experience a major increase in average unit prices, inflation rates have impacted overall purchasing power,…
In 2023, wipes in Portugal recorded positive retail value growth, driven by rising price points. Personal wipes continued to record a solid volume performance, with baby wipes and moist toilet wipes performing well. The economic constraints and…
Wine continues to perform well in current value terms, with volume sales stagnating in Portugal. Rising prices were evident in the on- and off trade, namely in sparkling wines, still light grape wine, and port wine. Inflationary pressures contributed…
Sales of weight management and wellbeing increased in 2022 due to the post-pandemic effect. Demand was encouraged by consumers looking to lose the weight they gained during the periods of lockdown and home seclusion. As consumers returned to their…
Sales of wearable electronics in Portugal recovered in 2024, driven by promotional activities, new product launches and price reductions due to the introduction of new models. This resurgence was also fuelled by a growing interest in health and…
After a sharp spike in growth in 2020 following the outbreak of COVID-19 sales of vitamins continue to normalise in 2023, with this process having started in 2022. This means a decline for both single vitamins and multivitamins in current value and…
Vending in Portugal in 2023 saw strong retail value growth, fuelled by the positive performance of the tobacco industry. Vending is the most important channel for the tobacco industry and represented 35% of the total volume of cigarette sales in the…
Although overall volume growth declined marginally in 2023, vacuum cleaners is witnessing significant activity in product development. Due to the growing popularity of robot and stick vacuum cleaners, more brands have entered this segment and…
The tourism industry was one of the most affected industries by the COVID-19 pandemic in Portugal. The successive confinements, prohibitions and global restrictions led to the closure of hotels, the suspension of flights and cruise lines. While the…
Inbound tourism is set to surpass 2019 values during 2023, decelerating afterwards, in a context of dissipation of the effects of delayed demand during the pandemic. Cultural activities, visits to monuments and museums and overall experiences are…
The global urban consumer landscape is increasingly complex and difficult to navigate. Which cities should you choose for your consumer business expansion? To answer this and other questions, we are introducing the Euromonitor International Cities…
Toilet care saw current value growth driven by rising average unit prices as a result of persistent inflation in 2023. Constant promotional activity avoided a stronger consumer switch to private label during the year. On the other hand, consumers…
The challenging economic environment and relevant price increases due to persistently high inflation and tax revisions affected the market performance in 2023, mainly to the detriment of cigarettes and fine cut tobacco. Cigarettes saw a decline in…
In 2023, tissue and hygiene in Portugal recorded positive retail value growth, boosted by increased price points. However, the prevalence of low wages, global price increases, and rising interest rates strongly impacted consumer purchasing behaviour,…
Although the landscape saw a positive performance in the on-trade, retail volume sales of tea declined in 2023. The return to offices and consequent decrease in home-working continued to negatively impact off-trade volume sales, with consumers…
Companies are increasingly incorporating sustainability and food waste reduction into their strategies. In the jams and preserves category, a common practice is using misshapen fruit to minimise fruit waste. The utilisation of fruit peel, considered…
Sweet biscuits, snack bars, and fruit snacks is seeing positive value and volume growth in Portugal in 2024. Indeed, despite consumers becoming increasingly health-aware and conscious of their diets, the consumption of sweet biscuits remains strong.…
In 2023, surface care saw value growth dampened by the consumer switch to less expensive product options in the midst of a marked rise in the cost of living and an uncertain economic environment. The private label segment was a notable beneficiary of…
In 2023, retail value growth was double-digit for supermarkets in Portugal. During the outbreak of COVID-19, supermarkets experienced a temporary increase in sales as consumers stockpiled goods – however, this placed pressure on retailers to ensure…
In 2023, sun care in Portugal saw a strong retail value and volume performance, continuing the trends noted during the review period. Products benefited from ongoing awareness of the necessity to protect the skin from negative effects of the sun.…
Sugar confectionery remains in a negative-figure volume slump in Portugal in 2024, while value is better supported by price hikes. Sugar confectionery is not a particularly popular snacks category in the country, thus inflationary-led price increases…
Positioned in high consumer traffic locations, street stalls/ kiosks performed the worst during the COVID-19 pandemic. In a highly fragmented channel, mainly represented by individual entrepreneurs, adaptation to COVID-19 restrictions was difficult,…
With the economy reopened post pandemic and consumers returning to store-based outlets, store cards is again enjoying positive growth. In 2023, the category’s growth is boosted by rising consumers’ expenditure levels and high inflation rates.…
Staple foods overall is recording a decline in total volume but an increase in value, primarily due to rising prices, in Portugal in 2023. The foodservice sector has recovered to its 2019 sales levels, significantly aided by tourism. However, on-site…
Although the short-term impact on sportswear was negative due to lockdowns and restrictions, COVID-19 has boosted consumers' interest in health and fitness. The pandemic has increased consumers' interest in long-term health, with a rising number of…
Sports nutrition is thriving in 2023 with healthy growth being recorded in current value and retail volume terms. Even before the COVID-19 pandemic Portuguese consumers were focused on trying to adopt healthier lifestyles, with practising sport on a…
The growing pursuit of healthier lifestyles has been leading to an increase in sports practice in the country, boosting the consumption of sports drinks. The already prominent health and wellness trend received a boost from the experiences of the…
After a very strong 2022, the expectations from spirits producers, distributors and retailers in Portugal were very high for 2023. However, sales slowed considerably as Portuguese consumers were confronted by the rising cost of living, high interest…
Despite rising inflation and economic instability, soft drinks recorded heightened volume sales in both the off-trade and on-trade in 2023. On-trade sales were boosted by the return of tourism to the country, while off-trade saw some consumers return…
Snacks in Portugal is maintaining steady volume sales in 2024, in both on-trade and off-trade channels, despite consumers’ suppressed purchasing power due to the inflationary economic environment. That said, we continue to see an overall positive…
Heated tobacco products continued to see outstanding growth in retail volume terms in 2023 with the category becoming among the most popular smoking alternatives to combustion tobacco. Tabaqueira SA - Empresa Industrial de Tabacos SA (GBO Philip…
Small local grocers in Portugal continued to lose competitiveness in 2023; the consequence of strong inflation rates, increasing costs and the growing competition from larger players. For example, it is easier for supermarkets to implement deals,…
Category volume sales declined for the second consecutive year in 2023, following the strong sales experienced during the pandemic. Consumers made cutbacks on small cooking appliances as interest rates rises and inflation pushed up the cost of…
Sleep aids has continued to register dynamic retail volume and current value growth in Portugal in 2023, continuing the positive trend established over the review period. Prior to the emergence the C19 pandemic, sleep disorders had been increasing…
In 2023, skin care in Portugal recorded positive retail volume growth, despite high inflation pressure on purchasing power. Portuguese consumers are increasingly concerned about their self-image and facial skin appearance, which is driving growth in…
Self-services cafeterias is growing, pushed by high inflation rates, increasing highway traffic, and positive growth of tourism. The category continues to be characterised by a dichotomy. For instance, on one hand, it features brands such as Ikea…
Savoury snacks is achieving positive growth in Portugal in 2024, in both value and volume terms, and via both on-trade and off-trade channels. Baseline demand is supported by the “snackification” trend, whereby consumers eat fewer sit-down meals…
Cost reduction takes centre stage as a primary focus for companies. With significant cost increases, businesses are actively working to enhance their production processes, lower expenses related to raw materials and packaging materials, all with the…
RTDs in Portugal witnessed a slowdown in volume sales over 2023, following a very strong increase in the on-trade over 2022 when several new launches boosted sales of spirit-based RTD’s, which remains the most dynamic segment. Wine based RTDs is by…
With high per capita consumption in the country, RTD tea grew in both off-trade and on-trade volume sales over 2023 despite losing share to other soft drinks categories. While the recovery of the tourism industry boosts on-trade, off-trade records a…
Despite consumers having limited their purchases due to rising inflation and declining purchasing power, demand for RTD coffee continues to grow in 2023. The low maturity of the category aligned with increasingly busy lifestyles, boosting demand for…
Pasta in Portugal is currently facing challenges due to inflation and the war in Ukraine. These factors have led to escalated raw material costs, notably cereals, and increased production expenses such as energy and packaging. The war's impact is…
In 2023, retail tissue in Portugal recorded positive retail value growth, driven by heightened price points. As such, while value sales grew, retail volume growth was challenged, with consumers reducing purchases of items they deemed unessential.…
Retail in Portugal in 2023 continued to record positive retail value growth despite consumers' loss of purchasing power. High inflation rates, combined with the return of tourism, bolstered retail value growth, which was particularly high for…
In 2023, retail e-commerce in Portugal recorded single-digit retail value growth. After a substantial uplift in sales during COVID-19, the landscape recorded a slowdown during 2022. This continued into 2023, with the channel losing share to offline…
In 2023, retail adult incontinence in Portugal recorded positive retail value and volume growth, benefiting from the return of out-of-home activities post-COVID-19. This encouraged further use of products, more frequent replacements and an investment…
Refrigeration appliances registered a stronger volume decline in 2023, compared to the previous years, as consumer confidence remained suppressed. Portugal’s high rate of inflation has resulted in further retail price growth, alongside the…
Processed meat, seafood and alternatives to meat in Portugal is currently grappling with the impact of significantly increased energy and raw material costs, some of which have doubled. The situation has severely affected category members, leading to…