Portugal

In 2023, sun care in Portugal saw a strong retail value and volume performance, continuing the trends noted during the review period. Products benefited from ongoing awareness of the necessity to protect the skin from negative effects of the sun.…

Sugar confectionery remains in a negative-figure volume slump in Portugal in 2024, while value is better supported by price hikes. Sugar confectionery is not a particularly popular snacks category in the country, thus inflationary-led price increases…

Positioned in high consumer traffic locations, street stalls/ kiosks performed the worst during the COVID-19 pandemic. In a highly fragmented channel, mainly represented by individual entrepreneurs, adaptation to COVID-19 restrictions was difficult,…

With the economy reopened post pandemic and consumers returning to store-based outlets, store cards is again enjoying positive growth. In 2023, the category’s growth is boosted by rising consumers’ expenditure levels and high inflation rates.…

Staple foods overall is recording a decline in total volume but an increase in value, primarily due to rising prices, in Portugal in 2023. The foodservice sector has recovered to its 2019 sales levels, significantly aided by tourism. However, on-site…

Although the short-term impact on sportswear was negative due to lockdowns and restrictions, COVID-19 has boosted consumers' interest in health and fitness. The pandemic has increased consumers' interest in long-term health, with a rising number of…

Sports nutrition is thriving in 2023 with healthy growth being recorded in current value and retail volume terms. Even before the COVID-19 pandemic Portuguese consumers were focused on trying to adopt healthier lifestyles, with practising sport on a…

The growing pursuit of healthier lifestyles has been leading to an increase in sports practice in the country, boosting the consumption of sports drinks. The already prominent health and wellness trend received a boost from the experiences of the…

After a very strong 2022, the expectations from spirits producers, distributors and retailers in Portugal were very high for 2023. However, sales slowed considerably as Portuguese consumers were confronted by the rising cost of living, high interest…

Despite rising inflation and economic instability, soft drinks recorded heightened volume sales in both the off-trade and on-trade in 2023. On-trade sales were boosted by the return of tourism to the country, while off-trade saw some consumers return…

Snacks in Portugal is maintaining steady volume sales in 2024, in both on-trade and off-trade channels, despite consumers’ suppressed purchasing power due to the inflationary economic environment. That said, we continue to see an overall positive…

Heated tobacco products continued to see outstanding growth in retail volume terms in 2023 with the category becoming among the most popular smoking alternatives to combustion tobacco. Tabaqueira SA - Empresa Industrial de Tabacos SA (GBO Philip…

Small local grocers in Portugal continued to lose competitiveness in 2023; the consequence of strong inflation rates, increasing costs and the growing competition from larger players. For example, it is easier for supermarkets to implement deals,…

Category volume sales declined for the second consecutive year in 2023, following the strong sales experienced during the pandemic. Consumers made cutbacks on small cooking appliances as interest rates rises and inflation pushed up the cost of…

Sleep aids has continued to register dynamic retail volume and current value growth in Portugal in 2023, continuing the positive trend established over the review period. Prior to the emergence the C19 pandemic, sleep disorders had been increasing…

In 2023, skin care in Portugal recorded positive retail volume growth, despite high inflation pressure on purchasing power. Portuguese consumers are increasingly concerned about their self-image and facial skin appearance, which is driving growth in…

Self-services cafeterias is growing, pushed by high inflation rates, increasing highway traffic, and positive growth of tourism. The category continues to be characterised by a dichotomy. For instance, on one hand, it features brands such as Ikea…

Savoury snacks is achieving positive growth in Portugal in 2024, in both value and volume terms, and via both on-trade and off-trade channels. Baseline demand is supported by the “snackification” trend, whereby consumers eat fewer sit-down meals…

Cost reduction takes centre stage as a primary focus for companies. With significant cost increases, businesses are actively working to enhance their production processes, lower expenses related to raw materials and packaging materials, all with the…

RTDs in Portugal witnessed a slowdown in volume sales over 2023, following a very strong increase in the on-trade over 2022 when several new launches boosted sales of spirit-based RTD’s, which remains the most dynamic segment. Wine based RTDs is by…