Portugal

During the winters 2020/2021 and 2021/2022, the circulation of cough, cold and flu viruses was limited by the restrictions implemented to contain the COVID-19 pandemic. Winter 2022/2023 was the first one with no restrictions in place at all and this…

The cost-of-living crisis is significantly impacting the lives of the Portuguese. Despite some positive economic indicators, such as economic growth and a slowing down of inflation, people do not perceive any improvement in their daily lives.…

Following a strong performance during COVID-19, in 2023, sales for convenience retailers in Portugal continued to rise, driven by high inflation levels and nationwide outlet expansion. Sales and outlet growth in convenience stores has been at the…

Consumer lending in Portugal is expanding in 2023 amid rising interest rates and decline in households’ disposable incomes. Demand for mortgages is slowing down with card lending posting the most dynamic growth. BNPL, although representing a small…

Overall, consumer health in Portugal is set to record strong growth in retail volume and current value terms in 2023. Demand has remained robust, as local consumers remain health-conscious and are becoming increasingly knowledgeable about the…

The foodservice industry in Portugal underwent a year of recovery in 2023, despite the challenges brought by high levels of inflation and the consequent loss of consumer purchasing power. In terms of supply, increases in raw material prices and…

After experiencing high increases due to the pandemic, standalone lost share in 2023, although it accounted for almost three quarters of total consumer foodservice sales in the country. Highly impacted by confinement measures at the height of the…

Retail sales of consumer electronics in Portugal declined in volume terms in 2023, albeit at a slower rate than the previous year. While inflationary pressures, driven by surging energy and food prices, receded slightly, demand was constrained by a…

Consumer lending in Portugal maintains its positive growth trend in 2023. Demand for loans both for last-minute expenses and for current expenses is rising as consumers lose purchasing power and as savings stashed during the pandemic diminish. In…

Inflation continued to push up retail prices in 2023, with households facing another year of tight budgets and purchasing power remaining compromised. Housing prices continued to rise, not only due to additional demand, but because of the steady…

The out-of-home recovery, following a strong downturn in sales during COVID-19 confinement periods, led to a decline in off-trade sales in 2023. With consumers returning to workspaces and working less from the household, this led to a decline in…

Retail volume sales of computers and peripherals registered a further decline in 2023, continuing the trend of the previous year. Such products registered a robust demand in 2020 and 2021, when the COVID-19 crisis forced consumers to spend more time…

In 2023, colour cosmetics in Portugal witnessed dynamic growth in terms of both retail value and volume. The category is far from maturity, attracting a rising number of consumers. Millennials and generation Z are among the biggest consumers of…

After a strong downturn during the outbreak of COVID-19 and subsequent lockdowns, on-trade recorded double-digit growth in 2023. This was fuelled by a shift from at home consumption and the recovery of the tourism industry post-COVID-19, which…

Despite the prices of cigarillos increasing these products still benefited from a more favourable taxation during 2023, and lower average prices compared to cigarettes. Due to a more significant increase in the prices of cigarettes some consumers…

Despite the positive impact from sales to tourists, this was not enough to prevent cigarettes from declining in in retail volume terms in 2023. The difficult economic context, high inflation and relevant price increases on cigarettes due to tax…

Cider/perry remains among the most dynamic categories in Portugal, as it successfully combines flavour, freshness, lower ABV perception and a healthier image. The growing popularity of cider/perry is extending to a wider range of age segments.…

Chocolate confectionery is managing to achieve positive volume growth in 2024, despite unit price hikes suppressing stronger sales. Indeed, chocolate confectionery has been strongly affected by considerable increases in the costs of raw ingredients,…

After the decline registered in 2020 due to COVID-19 and successive lockdowns, childrenswear registered noticeable growth in 2021. Nevertheless, in 2022 and 2023, retail volume slowed down, lower than levels seen in men and womenswear, as parents…

Cheese saw modest growth in retail volume terms in 2023, in contrast to the flat performance of the previous year. While inflationary pressures, driven by surging energy and food prices, receded slightly, demand was constrained by a loss of…