Portugal

Demand for depilatories in Portugal registered visible retail volume growth in 2023. Hot summer led many Portuguese women to wear outfits that exposed skin, leading to more frequent purchases of depilatories. In addition, high inflation rates in 2022…

Dermatologicals is set to register positive growth in current value and retail volume terms in 2023. With the WHO declaring the pandemic to be over in May 2023, there has been an increase in socialisation and physical contact between people which has…

After a sharp spike in growth in retail volume terms in 2020 following the outbreak of COVID-19, sales of dietary supplements with an immune system positioning continued to normalise in 2023. Ginseng, for instance, looks set to register a significant…

Sales of digestive remedies are set to record significant positive volume and value growth in 2023. With the World Health Organisation (WHO) declaring the health emergency to be over in May 2023 life in Portugal has returned to relative normality,…

In 2023, direct selling sales declined in Portugal for the fourth year in a row. The high competition from other channels, the increasing penetration of e-commerce and changing consumer habits are challenging the channel, and consequently, it…