Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Portugal. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Cost reduction takes centre stage as a primary focus for companies. With significant cost increases, businesses are actively working to enhance their production processes, lower expenses related to raw materials and packaging materials, all with the…
Savoury snacks is achieving positive growth in Portugal in 2024, in both value and volume terms, and via both on-trade and off-trade channels. Baseline demand is supported by the “snackification” trend, whereby consumers eat fewer sit-down meals…
Self-services cafeterias is growing, pushed by high inflation rates, increasing highway traffic, and positive growth of tourism. The category continues to be characterised by a dichotomy. For instance, on one hand, it features brands such as Ikea…
In 2023, skin care in Portugal recorded positive retail volume growth, despite high inflation pressure on purchasing power. Portuguese consumers are increasingly concerned about their self-image and facial skin appearance, which is driving growth in…
Sleep aids has continued to register dynamic retail volume and current value growth in Portugal in 2023, continuing the positive trend established over the review period. Prior to the emergence the C19 pandemic, sleep disorders had been increasing…
Category volume sales declined for the second consecutive year in 2023, following the strong sales experienced during the pandemic. Consumers made cutbacks on small cooking appliances as interest rates rises and inflation pushed up the cost of…
Small local grocers in Portugal continued to lose competitiveness in 2023; the consequence of strong inflation rates, increasing costs and the growing competition from larger players. For example, it is easier for supermarkets to implement deals,…
Heated tobacco products continued to see outstanding growth in retail volume terms in 2023 with the category becoming among the most popular smoking alternatives to combustion tobacco. Tabaqueira SA - Empresa Industrial de Tabacos SA (GBO Philip…
Snacks in Portugal is maintaining steady volume sales in 2024, in both on-trade and off-trade channels, despite consumers’ suppressed purchasing power due to the inflationary economic environment. That said, we continue to see an overall positive…
Despite rising inflation and economic instability, soft drinks recorded heightened volume sales in both the off-trade and on-trade in 2023. On-trade sales were boosted by the return of tourism to the country, while off-trade saw some consumers return…