Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Portugal. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Although overall volume growth declined marginally in 2023, vacuum cleaners is witnessing significant activity in product development. Due to the growing popularity of robot and stick vacuum cleaners, more brands have entered this segment and…
Vending in Portugal in 2023 saw strong retail value growth, fuelled by the positive performance of the tobacco industry. Vending is the most important channel for the tobacco industry and represented 35% of the total volume of cigarette sales in the…
After a sharp spike in growth in 2020 following the outbreak of COVID-19 sales of vitamins continue to normalise in 2023, with this process having started in 2022. This means a decline for both single vitamins and multivitamins in current value and…
Sales of wearable electronics in Portugal recovered in 2024, driven by promotional activities, new product launches and price reductions due to the introduction of new models. This resurgence was also fuelled by a growing interest in health and…
Sales of weight management and wellbeing increased in 2022 due to the post-pandemic effect. Demand was encouraged by consumers looking to lose the weight they gained during the periods of lockdown and home seclusion. As consumers returned to their…
Wine continues to perform well in current value terms, with volume sales stagnating in Portugal. Rising prices were evident in the on- and off trade, namely in sparkling wines, still light grape wine, and port wine. Inflationary pressures contributed…
In 2023, wipes in Portugal recorded positive retail value growth, driven by rising price points. Personal wipes continued to record a solid volume performance, with baby wipes and moist toilet wipes performing well. The economic constraints and…
The impact of COVID-19, followed by the war in Ukraine, has led to high inflation rates in Portugal. While apparel and footwear did not experience a major increase in average unit prices, inflation rates have impacted overall purchasing power,…
Wound care saw a significant downturn in demand in 2020 as Portugal went into lockdown due to COVID-19. The category already had a high level of penetration in Portugal and therefore in 2021 and 2022 some Portuguese consumers were still using stock…
Sales of yogurt continue to grow in 2024 in both retail volume and value terms. An important growth driver has been the growing focus on the role of protein a healthy and balanced diet. Whereas in the past it was mostly fitness enthusiasts, body…