Portugal

Retail volume sales of butter and spreads remained static in 2023. Demand for such products experienced an upturn during the pandemic, when people spent more time cooking and baking at home. Butter and spreads are particularly likely to be used at…

Strongly affected by the pandemic, cafés/bars recorded double-digit growth in 2023, surpassing pre-pandemic values. Inflation and the rising costs of coffee among producers, led to an increase in sales, not reflected in profitability. In fact, the…

Medical cannabis remains stagnant in Portugal. New medications have not been introduced in the market in the last couple of years, the prices of those available continue to be high by Portuguese standards, cannabis producers’ focus continues to be on…

Carbonates recorded a positive performance in both on-trade and off-trade volume and value sales in 2023. Boosted by the tourism industry, on-trade showed the best performance, while off-trade grew despite the declining purchasing power in the…

Cat food maintained retail volume and current value growth in Portugal in 2023, and this trend is expected to continue in 2024, with growth across both wet and dry cat food, and across all price segments. The cat population rose throughout the review…

With low levels of penetration in the country, charge cards continues to grow in 2023 as it recovers from its sharp drop in 2020 during the COVID-19 pandemic. In 2023, boosted by inflation and by the recovery of business, transaction value is…

Cheese saw modest growth in retail volume terms in 2023, in contrast to the flat performance of the previous year. While inflationary pressures, driven by surging energy and food prices, receded slightly, demand was constrained by a loss of…

After the decline registered in 2020 due to COVID-19 and successive lockdowns, childrenswear registered noticeable growth in 2021. Nevertheless, in 2022 and 2023, retail volume slowed down, lower than levels seen in men and womenswear, as parents…

Chocolate confectionery is managing to achieve positive volume growth in 2024, despite unit price hikes suppressing stronger sales. Indeed, chocolate confectionery has been strongly affected by considerable increases in the costs of raw ingredients,…

Cider/perry remains among the most dynamic categories in Portugal, as it successfully combines flavour, freshness, lower ABV perception and a healthier image. The growing popularity of cider/perry is extending to a wider range of age segments.…

Despite the positive impact from sales to tourists, this was not enough to prevent cigarettes from declining in in retail volume terms in 2023. The difficult economic context, high inflation and relevant price increases on cigarettes due to tax…

Despite the prices of cigarillos increasing these products still benefited from a more favourable taxation during 2023, and lower average prices compared to cigarettes. Due to a more significant increase in the prices of cigarettes some consumers…

After a strong downturn during the outbreak of COVID-19 and subsequent lockdowns, on-trade recorded double-digit growth in 2023. This was fuelled by a shift from at home consumption and the recovery of the tourism industry post-COVID-19, which…

In 2023, colour cosmetics in Portugal witnessed dynamic growth in terms of both retail value and volume. The category is far from maturity, attracting a rising number of consumers. Millennials and generation Z are among the biggest consumers of…

Computers and peripherals in Portugal recorded only a modest increase in volume sales in 2024 due to the exponential growth during the COVID-19 pandemic and squeezed budgets in both business and retail segments caused by high interest rates and price…

The out-of-home recovery, following a strong downturn in sales during COVID-19 confinement periods, led to a decline in off-trade sales in 2023. With consumers returning to workspaces and working less from the household, this led to a decline in…

Inflation continued to push up retail prices in 2023, with households facing another year of tight budgets and purchasing power remaining compromised. Housing prices continued to rise, not only due to additional demand, but because of the steady…

Consumer lending in Portugal maintains its positive growth trend in 2023. Demand for loans both for last-minute expenses and for current expenses is rising as consumers lose purchasing power and as savings stashed during the pandemic diminish. In…

Portable consumer electronics, including smartphones, wearables, and headphones, performed well in 2024. This growth was driven by the premiumisation trend, which sees local consumers opt for higher-end models with advanced features.

After experiencing high increases due to the pandemic, standalone lost share in 2023, although it accounted for almost three quarters of total consumer foodservice sales in the country. Highly impacted by confinement measures at the height of the…