Portugal

In 2023, nappies/diapers/pants saw positive retail value and volume growth, having recovered from a decline across the review period. While the birth rate dipped in 2021, the number of newborns was positive throughout 2022 and 2023, driving sales in…

Over the review period, there was a growing trend amongst Portuguese consumers to follow healthier lifestyles. They have been focused on self-improvement, including adopting healthier and more balanced diets, decreasing their alcohol consumption, and…

In Portugal, oral care continued to be considered an essential category in 2023, with brushing teeth being part of the daily basic hygiene routine. Toothpaste and manual toothbrushes, in particular, are very mature categories with very high…

Consumption of cream and condensed milk is in Portugal, as both are commonly used in dessert preparation. During the first half of the review period, cream also benefitted from a rising interest in new cooking experiences, assisted by the popularity…

Other hot drinks is a mature product category in Portugal, which saw increased sales during COVID-19 due to home seclusion. Throughout this period, players focused on marketing products to be enjoyed during breakfast, with many of the leading brands…