Portugal

Other pet food saw a retail volume decline and current value growth in 2023, and this trend is expected to be maintained in Portugal in 2024. This is mainly because the population of other pets saw a slight decline in 2023, and this is set to…

Paediatric consumer health is still a small category in Portugal with parents/guardians generally preferring to buy products on prescription. Portuguese parents/guardians perceive there to be a higher risk when it comes to their children and will…

Personal care appliances witnessed declining volume sales in 2023, following a boom period during the pandemic, when products such as beard and hair trimmers and feminine depilation gained popularity. Consumers remain under financial strain in 2023,…

Corruption amongst high-ranking state officials has heightened political instability in Portugal, whilst public debt remains elevated. Economic momentum is slowing, but inflation has fallen markedly and technological prowess is supporting foreign…

In 2024, pet care in Portugal is set to see current value growth, although this is projected to be lower than that seen in the previous couple of years. After an increasing number of pet adoptions during the pandemic, the pet population is expected…