Portugal

The foodservice industry in Portugal underwent a year of recovery in 2023, despite the challenges brought by high levels of inflation and the consequent loss of consumer purchasing power. In terms of supply, increases in raw material prices and…

Overall, consumer health in Portugal is set to record strong growth in retail volume and current value terms in 2023. Demand has remained robust, as local consumers remain health-conscious and are becoming increasingly knowledgeable about the…

Consumer lending in Portugal is expanding in 2023 amid rising interest rates and decline in households’ disposable incomes. Demand for mortgages is slowing down with card lending posting the most dynamic growth. BNPL, although representing a small…

Following a strong performance during COVID-19, in 2023, sales for convenience retailers in Portugal continued to rise, driven by high inflation levels and nationwide outlet expansion. Sales and outlet growth in convenience stores has been at the…

The cost-of-living crisis is significantly impacting the lives of the Portuguese. Despite some positive economic indicators, such as economic growth and a slowing down of inflation, people do not perceive any improvement in their daily lives.…

During the winters 2020/2021 and 2021/2022, the circulation of cough, cold and flu viruses was limited by the restrictions implemented to contain the COVID-19 pandemic. Winter 2022/2023 was the first one with no restrictions in place at all and this…

After a robust rise in 2022, credit cards continues to enjoy positive growth in 2023, boosted by local consumers’ increasing expenditure and higher levels of penetration. However, and in contrast to 2022, in 2023 credit cards is seeing slower growth…

Retail sales of dairy products and alternatives in Portugal saw modest growth in volume terms in 2023, a slight improvement over the previous year. While inflationary pressures, driven by surging energy and food prices, receded slightly, demand was…

Debit cards is on the rise in 2023, boosted by growing expenditure levels. Despite downward pressure on consumer purchasing power, Portuguese people have continued to increase their expenditure levels in 2023 as a result of rising inflation rates and…

In 2023, deodorants in Portugal registered positive retail value and volume growth, with high penetration levels nationwide. However, with consumers already using deodorants as part of their everyday hygiene routine, this limited growth opportunities…

Demand for depilatories in Portugal registered visible retail volume growth in 2023. Hot summer led many Portuguese women to wear outfits that exposed skin, leading to more frequent purchases of depilatories. In addition, high inflation rates in 2022…

Dermatologicals is set to register positive growth in current value and retail volume terms in 2023. With the WHO declaring the pandemic to be over in May 2023, there has been an increase in socialisation and physical contact between people which has…

After a sharp spike in growth in retail volume terms in 2020 following the outbreak of COVID-19, sales of dietary supplements with an immune system positioning continued to normalise in 2023. Ginseng, for instance, looks set to register a significant…

Sales of digestive remedies are set to record significant positive volume and value growth in 2023. With the World Health Organisation (WHO) declaring the health emergency to be over in May 2023 life in Portugal has returned to relative normality,…

In 2023, direct selling sales declined in Portugal for the fourth year in a row. The high competition from other channels, the increasing penetration of e-commerce and changing consumer habits are challenging the channel, and consequently, it…

In 2023, discounters in Portugal recorded double-digit retail value growth. The outbreak of COVID-19 changed consumer habits within discounters in Portugal, as more consumers looked to bulk buy goods. Moving into 2023, some consumers have continued…

Household penetration of dishwashers continues to rise in Portugal, driven by the more intensive use of dishwashing appliances in the post pandemic era. The trend towards remote working has been a key catalyst in recent years as has the rising cost…

The dishwashing category has benefited from consumers returning to home cooking or choosing food delivery/takeaways instead of going to restaurants. This has been visible with the continued trend towards consumers taking meals from home to eat in the…

In 2023, dog food in Portugal registered little movement in retail volume terms, along with dynamic current value growth due to price rises. Economy dog food performed slightly better than mid-priced, with private label and the premium segment also…

Milk producers continued to struggle with high production costs in 2023. The main factors contributing to this trend were rising energy and transport prices and adverse weather conditions, with the country having suffered a severe drought during the…