Portugal

Contrary to the previous harvest, the 2022/2023 season witnessed a substantial decrease in olive oil production, primarily due to the drought in 2022. Almost half of the total production was affected, with DOP olive oil taking an even greater hit.…

Energy drinks will continue to grow both in the off-trade and on-trade markets in 2023, posting one of the best performances in the soft drinks market. The low level of penetration of energy drinks is improving in line with marketing actions seen by…

Eye discomfort, including dry and itchy eyes and eye fatigue is becoming increasingly commonplace amongst the Portuguese population. Many companies are still allowing employees to continue to work from home, when it is possible, at least for part of…

Portuguese consumers continue to shift towards electronic payment instruments (payment cards, electronic direct or ACH transactions), with cards being the most used electronic payment instrument in everyday life. The trend of replacing cash with card…

After the strong growth registered during the pandemic period, food preparation appliances are seeing volume decline in 2023 for the second consecutive year. Demand has been hampered by rising prices and the high cost of living of Portugal,…

Following the major downturn registered in 2020 caused by COVID-19, retail volume sales of footwear continued to recover in 2023. However, growth rates slowed significantly, and demand for footwear remained well below the pre-pandemic level. In 2023,…

Premium fragrances in Portugal registered positive retail volume growth in 2022, while mass fragrances recorded a decline. Despite Portuguese consumers being more price-sensitive during high levels of inflation, this did not lead to trading down. On…

Inflation has had a strong impact on boosting sales of full-service restaurants in the country in 2023, while volume transactions are growing, but at a slower pace. Tourism is fuelling demand, with special emphasis on lodging located outlets. At the…

In 2023, general merchandise stores in Portugal consist of department and variety stores, both of which continued on a strong growth path, recording double-digit retail value growth. In an economic adverse period, selling low-priced products…

Gum just about manages to achieve marginally positive volume sales in 2024, while value is better supported by price hikes caused by inflationary pressures. However, we should also note that prices increases have been relatively mild in gum – unlike…

In 2023, retail volume sales of hair care in Portugal registered weak growth, with the performance of standard shampoo, a category with a high rate of penetration in Portuguese households, impacting the overall performance. In addition, mounting…

Headphones registered a more stable performance in 2023, following a significant decline in volume during the previous year. Sales boomed during COVID-19, when consumers were forced to spend more time working and studying at home. With many consumers…

All health and beauty specialist retailers grew in Portugal in 2023, with beauty specialists reaching the highest growth – having seen the most significant negative impact during COVID-19. Following a decline in outlets in 2022, store numbers…

The trend towards natural ingredients goes hand-in-hand with the increased interest Portuguese consumers are showing in organic and plant-based products. This trend is also having an impact on consumer health as there are growing concerns about the…

Home audio and cinema remained a declining category in 2023, as the growing popularity of advanced and multifunctional alternatives, such as smartphones, wireless speakers, tablets and even smart TVs, weighed heavily on demand. The rising popularity…

With home care volume sales declining slightly during the year, 2023 saw current value growth driven largely by inflation and the main players' price increases, on top of price rises that were already imposed by major players in the second half of…

Home insecticides saw a slight fall in volume sales in 2023, with value growth mainly due to increasing prices and the fact that the electric segment put in a relatively strong performance. Despite the long and hot summer seen in the country in 2023,…

After a strong period of growth, home laundry appliances are registering decline in volume terms, largely due to maturity and the high level of household penetration of automatic washing machines. The high levels of investments made in home laundry…

Following strong retail value growth in 2022, home products specialists in Portugal continued to grow in 2023. The Portuguese continued to look for solutions to improve their homes, looking at DIY and decoration options, while pet shops, superstores,…

Retail volume sales of home video, which is made up entirely of televisions, suffered a further decline in 2023. Demand was restricted by the maturity of the market, alongside consumers’ shrinking budgets, as they continued to be affected by high…