Portugal

Portuguese consumers continue to shift towards electronic payment instruments (payment cards, electronic direct or ACH transactions), with cards being the most used electronic payment instrument in everyday life. The trend of replacing cash with card…

After the strong growth registered during the pandemic period, food preparation appliances are seeing volume decline in 2023 for the second consecutive year. Demand has been hampered by rising prices and the high cost of living of Portugal,…

Following the major downturn registered in 2020 caused by COVID-19, retail volume sales of footwear continued to recover in 2023. However, growth rates slowed significantly, and demand for footwear remained well below the pre-pandemic level. In 2023,…

Premium fragrances in Portugal registered positive retail volume growth in 2022, while mass fragrances recorded a decline. Despite Portuguese consumers being more price-sensitive during high levels of inflation, this did not lead to trading down. On…

Inflation has had a strong impact on boosting sales of full-service restaurants in the country in 2023, while volume transactions are growing, but at a slower pace. Tourism is fuelling demand, with special emphasis on lodging located outlets. At the…

In 2023, general merchandise stores in Portugal consist of department and variety stores, both of which continued on a strong growth path, recording double-digit retail value growth. In an economic adverse period, selling low-priced products…

Gum just about manages to achieve marginally positive volume sales in 2024, while value is better supported by price hikes caused by inflationary pressures. However, we should also note that prices increases have been relatively mild in gum – unlike…

In 2023, retail volume sales of hair care in Portugal registered weak growth, with the performance of standard shampoo, a category with a high rate of penetration in Portuguese households, impacting the overall performance. In addition, mounting…

Headphones registered a more stable performance in 2023, following a significant decline in volume during the previous year. Sales boomed during COVID-19, when consumers were forced to spend more time working and studying at home. With many consumers…

All health and beauty specialist retailers grew in Portugal in 2023, with beauty specialists reaching the highest growth – having seen the most significant negative impact during COVID-19. Following a decline in outlets in 2022, store numbers…