Portugal

The trend towards natural ingredients goes hand-in-hand with the increased interest Portuguese consumers are showing in organic and plant-based products. This trend is also having an impact on consumer health as there are growing concerns about the…

In 2024, home audio and cinema in Portugal saw declines in both volume and current value terms. Improvements in smartphones, high-quality wireless speakers and TV sound quality have contributed to this trend. The rising popularity of streaming…

With home care volume sales declining slightly during the year, 2023 saw current value growth driven largely by inflation and the main players' price increases, on top of price rises that were already imposed by major players in the second half of…

Home insecticides saw a slight fall in volume sales in 2023, with value growth mainly due to increasing prices and the fact that the electric segment put in a relatively strong performance. Despite the long and hot summer seen in the country in 2023,…

After a strong period of growth, home laundry appliances are registering decline in volume terms, largely due to maturity and the high level of household penetration of automatic washing machines. The high levels of investments made in home laundry…

Following strong retail value growth in 2022, home products specialists in Portugal continued to grow in 2023. The Portuguese continued to look for solutions to improve their homes, looking at DIY and decoration options, while pet shops, superstores,…

Home video registered modest positive volume performance in Portugal in 2024, following years of decline due to category maturity, replacements during the COVID-19 pandemic and ongoing price consciousness. Current value sales are growing faster than…

Hosiery registered positive retail volume growth in 2023 while recovering from the downturn it experienced in 2020. Sales of hosiery are often driven by products needing to be replaced, as well as the essential element of items such as underwear.…

In 2023, the hot drinks landscape in Portugal recorded positive growth in the on-trade channel, boosted by the return of tourism and out-of-home consumption post-COVID-19. Tourism was a main driver for the on-trade, while off-trade noted a volume…

The number of households is set to increase slightly in Portugal over 2022-2027, with couples with children remaining the leading household type. In 2022, household spending was affected by inflation, standing at 7.8%, which increased living costs.…