Market research on the beauty and personal care industry. Standar...
Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
Premium beauty and personal care segment saw double-digit current value growth in Egypt in 2023 but significant decline in volumes during the year. Two main factors impeded the performance of premium beauty and personal care during the year. Firstly,…
Premium beauty and personal care in Turkey experienced a strong year in 2023, with fragrances leading the growth surge. This category emerged as the largest and most dynamic segment within premium beauty and personal care. Several factors contributed…
Despite the economic situation in Chile in 2023, which forced consumers to prioritise their purchases, premium beauty and personal care maintained steady current value growth, at a very similar level to that recorded in 2022. However, significant…
Premium beauty and personal care registered minimal constant value growth in Bolivia in 2023, as rising prices, brought on by a sharp fall in foreign currency reserves, led to increased prices particularly for imported brand. This also led to a…
Premium beauty and personal care in Vietnam saw current value growth driven by several factors in 2023. Rising income levels and an ageing population has meant that more Vietnamese consumers are now earmarking a greater proportion of their budgets…
Premium beauty and personal care recorded a strong performance in 2023, despite the high inflation and economic instability in the country. Bulgarian consumers showed an increased interest in premium products, with strong double-digit value growth in…
Premium beauty and personal care in Kenya suffered from high inflation in 2023, continuing from 2022, leaving consumers with limited budgets – especially those in lower-income segments – and encouraging a shift away from premium-positioned products…
Premium beauty and personal care in Denmark witnessed a slight rise in current value growth in 2023 following the decline faced by this segment in 2022. Sales performance in the past two years has been muted following the dynamic current value growth…
Premium skin and sun care in Slovakia recorded strong growth in 2023 despite challenging inflation. Over the review period, premium skin care has established a solid position among Slovak consumers. There has been a gradual increase in premium brands…
While premium beauty and personal care sales experienced positive growth in value terms in Finland in 2023, the volume growth trajectory varied across categories, ranging from stagnant to moderately negative. The challenging economic environment,…
In 2023, premium beauty and personal care in Argentina registered a strong contraction in retail volume terms, while retail value sales rose. Import restrictions were the key challenge for retail volume sales, with imports of premium beauty and…
Premium beauty and personal care saw another year of dynamic double-digit current value growth in Poland in 2023, although from a lower base than the mass segment. The momentum of the premium segment was higher than the mass segment, and in fact…
With inflation easing in 2023, premium beauty and personal care in Azerbaijan performed well in 2023, registering higher value growth than mass. That being said, mass still accounted for significantly more value sales. Fragrances are the most popular…
In Singapore, premium beauty and personal care maintained solid current value growth in 2023, with premium fragrances and premium skin care standing out as the primary drivers of actual value growth, and remaining the largest categories overall. This…
The expansion of beauty specialists helped to drive the growth of premium beauty and personal care in Colombia in 2023. After the pandemic, the channel witnessed a steady increase in value share across most categories and gained ground from other…
Premium beauty and personal care in Canada witnessed robust growth in 2023, driven by consumers' heightened focus on self-care, health, and wellbeing. Despite the lingering stress and economic turbulence induced by the pandemic and high inflation,…
Premium beauty and personal care in India experienced robust double-digit retail current value growth in 2023, driven by categories such as colour cosmetics, skin care, and deodorants. Both international and local premium brands capitalised on this…
Premium beauty and personal care registered another very strong sales performance during 2023, the fourth-year during which double-digit current value growth was registered in the category as demand continued to rise steadily. In particular, sales…
With inflation easing in 2023, premium beauty and personal care in Georgia performed well, registering higher value growth than mass. Increasing numbers of tourists, as well as newly-arrived Russian immigrants also contributed to growth. That being…
Premium beauty and personal care saw robust value sales in Peru in 2023, which was supported by new brands entering the arena.
In 2023, premium beauty and personal care in China saw a notable current value rebound from the decline seen in 2022, although sales did not quite return to the 2021 level. After premium skin care, premium colour cosmetics is the largest category…
Sales in premium beauty and personal care in Spain were somewhat hampered by the economic environment in 2023. Inflationary pressures have led to high unit prices against a backdrop of lower consumer spending power, in turn resulting in consumers…
Premium beauty and personal care in Cameroon presented a mixed picture in 2023. While premium colour cosmetics flourished, driven by a growing makeup culture, premium fragrance was plagued by a lack of trust due to rampant counterfeiting. This has…
In 2023, premium beauty and personal care in Tunisia experienced stagnation in volume but an increase in value terms. This trend was primarily driven by several factors. Firstly, inflation and rising prices had a significant impact, particularly…
In 2023, some of the best performing categories in beauty and personal care in Slovenia were those with a relatively high proportion of premium brands, notably skin care and fragrances. The products in these categories are increasingly seen as…
Premium beauty and personal care continued to flourish in Malaysia in 2023, with the fuller return to in-person and the increase in inbound tourism helping to fuel growth. Premium skin care was one of the top performers as sales rose rapidly, thanks…
In 2023, the premium beauty and personal care landscape in Estonia showcased strong growth, with retail value growth above mass beauty and personal care products. As consumers become increasingly educated about the ingredients in skin care, premium…
Premium beauty and personal care remains a category with very low penetration within Ecuador. In the midst of perennial low sales and a general lack of dynamism, L'Oréal and its local partner Quifatex SA have begun to revitalise the category with the…
In 2023, premium beauty and personal care in Thailand rose with double-digit growth rate in current value terms as local consumers continued to invest in their personal self-care routines. Mid-to-high- income consumers tend to allocate their beauty…
Premium beauty and personal care in Sweden continues to be a powerhouse, experiencing robust growth in 2023. This growth comes at the expense of mass beauty and personal care, with consumers increasingly trading up for more sophisticated beauty and…
Premium beauty and personal care in France saw dynamic growth in 2023, and was a good year for many categories, as market trends were in favour of the rise of premium brands. The health trend, which reached its peak after the COVID-19 period, coupled…
Premium beauty and personal care products faced significant affordability challenges for a considerable number of consumers in Uzbekistan in 2023, particularly among the majority residing in major cities like the capital, Tashkent. This affordability…
Premium beauty and personal care market in Kazakhstan experienced a significant resurgence in 2023, fuelled by a confluence of economic and consumer behaviour trends. Geopolitical shifts on the world stage have resulted in an influx of investments…
The long-term premiumisation trend continued to have an influence on sales across numerous categories of beauty and personal care during 2023. The segment of the local population that can easily afford premium products remains quite small, although…
In 2023, premium beauty and personal care ranges recorded a stronger performance than mass goods despite the challenging economic environment and ongoing high inflation. This was mainly due to the very strong performance of premium ranges within…
Favourable macroeconomic conditions supported the premiumisation trend in Mexico in 2023. This is both supporting premiumisation trends in mass beauty and personal care, and premium beauty and personal care per se. Historically, Mexico, a developing…
Premium beauty and personal care registered double-digit growth in current value terms in 2023, following a similar trend seen in 2022. Growth was driven by the dynamism of premium facial make-up and skin care with these categories benefiting from…
The market for premium beauty and personal care in Indonesia saw relatively modest growth in current value terms in 2023, when compared to the previous year. Such products have a distinct target audience, being comprised mainly of consumers in…
During 2023, there was a strong recovery in premium beauty and personal care value sales after the steep decline registered a year earlier, with a particularly dynamic performance being seen in demand for dermocosmetic products. Consumers were…
In 2023, Taiwan's premium beauty and personal care recorded positive retail growth, above mass market goods. Trends in premium sales were aligned to mass market trends, with growth strongest in premium colour cosmetics and fragrances. Much of this…
In 2023, premium beauty and personal care in Switzerland saw further positive, if slower than over 2021-2022, retail current value growth. Colour cosmetics and sun care were strong growth drivers towards the end of the review period as Swiss society…
Premium skin care performed very strongly in Greece in 2023 in current value terms, with premium dermocosmetic brands sold in pharmacies spearheading growth and registering significantly better performance compared to their mass counterparts. While…
Premium beauty and personal care saw dynamic growth in current value terms in 2023 despite the challenging economic environment and soaring inflation. Consumers of premium beauty personal care products were more accepting of price increases due to a…
Premium beauty and personal care continued to grow in current value terms in Japan in 2023, partly due to increased opportunities for going out, and a return to department stores. Particularly strong growth was seen by premium lip products, premium…
In 2023, premium beauty and personal care products in Belgium registered a negative performance in volume terms, while value growth rose at a pace. Inflation generated strong price rises in 2023 compared to 2022, with purchasing power remaining under…
Premium beauty and personal care saw double-digit current value growth in Morocco in 2023. Premium brands are gradually becoming more prominent, mostly in the skin care category. Consumers are increasingly looking for premium dermocosmetics products…
Premium beauty and personal care in Nigeria saw strong retail current value growth in 2023. However, all categories struggled in retail volume terms due to poor economic conditions, particularly the effects of high inflation on prices and consumer…
Premium beauty and personal care experienced a third year of double-digit current value growth in Romania in 2023; albeit at a lower rate than seen in the previous two years. This continued strong performance was tied to the loyalty consumers often…
In 2023, premium beauty and personal care in Australia experienced a strong rebound after a period of slowing value sales growth the previous year. This slowdown in 2022 was influenced by various factors, including exceptional performances the…
In 2023, consumer spending on premium beauty and personal care products in Pakistan continued its upward trajectory, buoyed by shifting beauty trends. Despite inflationary pressures, affluent consumers demonstrated a penchant for quality and indulged…