Reckitt Benckiser Group in Home Care

November 2024

Reckitt Benckiser’s sales continue to be dominated by surface care, dishwashing and laundry care, where it has high ranking brands that deliver growth for the company, and which are expected to continue to do so in the future. In the face of maturing categories and markets, the company is focusing on finding avenues to continue to grow through innovation and premiumisation, with sustainability kept in mind as well when launching new products.

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Overview:

Euromonitor International's report on Reckitt Benckiser Group Plc (RB) delivers a detailed strategic analysis of the company's business, examining its performance in the Home Care market and the global economy. Company and market share data provide a detailed look at the financial position of Reckitt Benckiser Group Plc (RB), while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Reckitt Benckiser Group Plc (RB).

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Reckitt Benckiser Group Plc (RB) provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Home Care research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope of the report
Executive summary
Top companies at a glance
Reckitt’s global footprint
Reckitt’s top categories continue to dominate its sales
Premium brands losing market share to private label
Multiple growth opportunities in the US
Consolidated competitive environment with no movement expected
High inflation results in increased unit prices and sales
P&G and SC Johnson the closest competitors
Key categories and markets
Key brands
Reckitt Benckiser sharpening its brand portfolio
Powerbrands in home care
Finish launches Finish Ultimate Plus
Innovation through a sustainable perspective
Air care not considered a core business but still receives investment
Reckitt Benckiser: E-commerce versus total sales in home care categories
Surface care sales by region
Top countries by category
Projected surface care sales
Dishwashing sales by region
Top countries by category
Projected dishwashing sales
Laundry care sales by region
Top countries by category
Projected laundry aids sales
Key findings
Projected company sales: FAQs
Projected company sales: FAQs

Home Care

This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.

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