Reckitt Benckiser’s sales continue to be dominated by surface care, dishwashing and laundry care, where it has high ranking brands that deliver growth for the company, and which are expected to continue to do so in the future. In the face of maturing categories and markets, the company is focusing on finding avenues to continue to grow through innovation and premiumisation, with sustainability kept in mind as well when launching new products.
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Euromonitor International's report on Reckitt Benckiser Group Plc (RB) delivers a detailed strategic analysis of the company's business, examining its performance in the Home Care market and the global economy. Company and market share data provide a detailed look at the financial position of Reckitt Benckiser Group Plc (RB), while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Reckitt Benckiser Group Plc (RB).
Euromonitor International's company profile reports are written by our Home Care research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
This is the aggregation of laundry care, dishwashing products, surface care, chlorine bleach, toilet care, polishes, air fresheners and insecticides.
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