Retail Adult Incontinence

Retail adult incontinence in Bulgaria continued to witness robust growth in 2023, both in retail volume and current value terms, supported by the ageing population and growing urological problems. Rising demand was due mainly to an expansion of the…

Educational efforts from brands and retailers, coupled with the ageing Canadian population, have significantly contributed to a positive outlook for retail adult incontinence in 2023 and beyond. As demographics shift and the population ages, there is…

Retail adult incontinence in Slovenia continued to witness robust volume growth in 2023. The country's rapidly ageing population remains a primary driver of this growth, with older individuals forming the core consumer base for incontinence products.…

In Slovakia, retail adult incontinence products for light and moderate/heavy users witnessed sales growth in 2023. Increasing numbers of consumers are suffering with incontinence problems as the population is ageing. Manufacturers have ramped up…

Retail adult incontinence registered moderate volume growth In Kazakhstan in 2023, though constant value sales fell, as rising costs hit profitability. Consumers also traded down as much as possible, due to high prices. That being said, an ageing…

Retail adult incontinence remained one of the more resilient categories in tissue and hygiene in 2023 with it recording growth both in current value terms but also retail volume terms. This was in large part due to the essential nature of these…

Retail adult incontinence remains a very new concept in Kenya and thus it is still a relatively small category in tissue and hygiene. Whilst awareness is still low, there is a growing regard for the transformative impact of using adult incontinence…

In terms of impact on volume sales, demographic trends supported adult incontinence more than any other category within tissue and hygiene in France in 2023. The country’s elderly population keeps on expanding, increasing the number of potential…

Retail adult incontinence showed robust value growth in Azerbaijan in 2023, with volume sales also being supported – albeit at slower growth rates. In a cross-category trend, value sales in adult incontinence continue to be supported by price hikes…

Retail adult incontinence continues to lead category growth across the tissue and hygiene categories, with low double-digit growth in current retail value and close to double-digit growth in retail volume in 2023. This is a reflection of the…

Retail value sale of retail adult incontinence products recorded moderate growth in 2023. Rather than buy retail adult incontinence, many consumers often revert to pantyliners or menstrual care products in order to save money. As menstrual care…

Retail adult incontinence continued to experience strong value sales growth in 2023, with inflationary pressures playing a significant role. Despite stabilisation in fuel costs after the initial shock in 2022 following the Russian invasion of…

Consumer demand for retail adult incontinence and consumption habits is ongoing, which led to growth in volume sales in the country in 2023. This was due mainly to the ageing Czech population, with an increase in the demographic aged 65 and over, the…

In 2023, retail adult incontinence products in Costa Rica recorded strong levels of double-digit retail value growth. This growth was driven by high price points, in addition to the ageing population, which is fuelling the demand for adult…

Consumer demand for retail adult incontinence products in North Macedonia remained stable despite the cost of living challenges facing consumers in 2024. These can be essential products for the elderly as well as those struggling with lifestyle…

With the effects of inflation still being felt within the market during 2023, many consumers turned to more affordable options for retail adult incontinence in South Africa. This resulted in the further demand for private label and cheaper…

In 2023, retail adult incontinence in South Korea saw another year of significant volume and current value growth, primarily propelled by the nation’s rapidly ageing population. As South Korea stands amongst the fastest ageing societies globally, the…

Adult incontinence saw steady growth in both volume and value sales in 2023. The continued ageing of the population in Hong Kong provides a solid customer base for this category, for both retail and AFH adult incontinence products. According to Hong…

Retail adult incontinence in the Philippines recorded healthy growth in both volume and current value terms in 2023, continuing the trend of the previous year. This was supported by improved economic conditions and a corresponding rise in disposable…

Retail adult incontinence in the UK continued to record a dynamic performance in 2023. Overall demand for these products was based on several different factors, such as an ageing consumer base, increasing awareness, and greater availability in terms…

Retail adult incontinence in Saudi Arabia, despite continued overall healthy retail volume and current value growth in 2023, remained constrained by a number of factors. One is the taboo surrounding adult incontinence, with many sufferers still too…

Consumer demand for retail adult incontinence remains stable in Bosnia and Herzegovina, with marginal growth in retail volume terms. In response to rising prices, the category has seen strong double-digit retail value growth. Older people are the…

In 2023, retail adult incontinence goods in the Dominican Republic recorded double-digit retail value growth while retail volume sales remained positive. Despite inflationary pressures and the rising cost of living, the product is considered a daily…

In 2022, prompted by increased costs throughout the supply chain and a high inflation environment in the US, players in the hygiene space and beyond were forced to raise prices for their products. Adult incontinence was not exempt from these external…

Retail current value sales of adult incontinence remain negligible in Cameroon. While the number of elderly consumers in Cameroon is growing, this consumer group remains small at well under one million people in 2022. As a result, demand for retail…

2023 witnessed an uptick in volume and value sales of retail adult incontinence in the United Arab Emirates, with sales of both light and moderate/heavy formats performing well. This growth was primarily fuelled by increasing awareness of…