Market research on the tissue and hygiene industry. Our reports f...
Market research on the tissue and hygiene industry. Our reports feature standardised and cross-comparable total market sizes, market and brand share data, distribution and trends.
The ageing population in Malaysia acted as a key driver of growth in retail adult incontinence in 2023. We also note that Rx/reimbursement adult incontinence is not relevant in the country, which further supports growth in a retail sense.
Despite the declining birth rate, Mexico is still a “young country”, with the median age of the population being 29 in 2023. The population of Mexico reached just above 128 million in 2023, with over half of people aged below 34. However, there is a…
In 2023, demand for retail adult incontinence continued to rise in Morocco, leading to double-digit retail value and volume growth. This strong performance was driven by rising awareness of the products, partnered with ongoing ageing in Morocco,…
Retail adult incontinence continued to experience strong value sales growth in 2023, with inflationary pressures playing a significant role. Despite stabilisation in fuel costs after the initial shock in 2022 following the Russian invasion of…
2023’s high inflation led to strong volume sales declines for retail adult incontinence in Nigeria. Rising energy costs and a weakened local currency substantially undermined consumer spending power, meaning that many Nigerians were unable to afford…