Retail E-Commerce

Retail e-commerce in Mexico demonstrated outstanding double-digit current value growth over the review period, and 2023 was no exception, with growth across most categories. Indeed, the growth rate experienced by e-commerce in Mexico was amongst the…

Retail e-commerce continued to register buoyant growth in Indonesia in 2023, continuing the trend seen throughout the review period. While the movement restrictions put in place to control the number of COVID-19 cases had a positive impact on online…

In 2023, retail value sales of retail e-commerce recoded healthy growth. The category benefited enormously from the pandemic during which there was a surge in the number of consumers shopping online. While the threat from COVID-19 has waned…

Retail e-commerce registered a modest increase in current value sales in Slovakia. However, with appliances and electronics continuing to be the most popular products sold online, and with weak consumer sentiment leading consumers to postpone larger…

Retail e-commerce was a fragmented category in Hungary in 2023, with the leading brand being Media Markt (Media Markt Retail Cooperation Kft), followed by eMAG Marketing (Extreme Digital - Emag Kft). However, Media Markt is the only name holding a…

Retail e-commerce continued to stabilise in Ireland in 2023, following the significant boom seen during the era of the pandemic, when both consumers and retailers alike were forced to embrace the online channel. Whilst footfall has returned to…

Retail e-commerce maintained dynamic current value growth in India in 2023, with double-digit growth seen across all categories. In particular, quick commerce has gained popularity for packaged food, and daily essentials such as home care products,…

Robust growth continued for retail e-commerce in China in 2023, although the rate of current value increase was slower than seen in previous years. Retail sales were driven by strong performances for drinks and tobacco e-commerce, and for home…

E-commerce in Denmark saw a return to growth in current value terms in Denmark in 2023 even as consumers continued to return to in-store shopping and the economic situation resulted in many consumers trying to limit spending. Although the rate of…

In 2023, retail e-commerce overall recorded positive current value growth in France, following the category’s decline in 2022. The count of active e-commerce sites remained on an upward trajectory, albeit at a moderated rate in 2023.

After e-commerce showed double-digit current value growth during COVID-19 in 2020, growth slowed significantly in 2021, and remained at this lower level in 2022 and 2023, as with the reopening of physical stores post-pandemic, fewer people made the…

Retail e-commerce in Sweden, after almost a decade of double-digit retail current value growth, peaking over 2019-2021, witnessed stabilisation or correction towards the end of the review period. Following a small drop in 2022, retail e-commerce…

Following robust double-digit value growth over much of the review period, a trend already emerging prior to the pandemic, e-commerce sales in Chile started to stabilise in 2022 in line with greater mobility outside of the home, although they…

While retail e-commerce in Turkey registered an increase in both current and constant value sales in 2023, it was not one of the stronger performing retail channels. This was because with appliances and electronics continuing to be the most popular…

Retail e-commerce in Belgium saw a more muted performance in 2023, compared to the previous two years. This was linked to the impact of inflation, with many shoppers preferring to visit physical stores to seek out the best promotions and offers, as…

Retail e-commerce saw more modest current value growth in Greece in 2023, following three consecutive years of double-digit expansion. The fact that the penetration rate of e-commerce in many categories was relatively low by Western European…

After several years of accelerated evolution, 2023 was a challenging year for e-commerce in Romania.

Retail e-commerce in Egypt continued to develop fast at the end of the review period. As a result, it was set to improve its ranking among the largest markets in the channel, moving ahead of South Africa, by the end of the review period. All…

After seeing dynamic double-digit growth year-on-year throughout the review period retail e-commerce saw a slowdown in 2023 in current value terms, with consumer electronics e-commerce even posting a decline in sales. Elevated inflation, rising…

Retail e-commerce in Morocco witnessed an accelerated expansion throughout the review period and in 2023, propelled by several factors contributing to its robust growth trajectory. The channel experienced a notable surge in online transactions,…