Market research on the retailing industry. Our reports feature a ...
Market research on the retailing industry. Our reports feature a wealth of standardised and cross-comparable statistics including total market sizes, market share and brand share data, distribution and industry trends.
Sendy launched a payment on delivery product for e-commerce and social commerce vendors in Africa, with this including Kenya. This is seen as a significant new product as it overcomes security concerns some consumers still have about shopping online,…
Consumer shopping habits still favour traditional and informal retail in Angola. Retail was hit hard by the COVID-19 pandemic, with the economy suffering. However, with a recovering economy expected in the forecast period and the government focus on…
Retail in Kenya continued to expand in 2022, with new stores opening while there was increased footfall at brick and mortar stores. However, not all modern retailers are finding success in Kenya, with some players being forced to exit the market.…
Multi-level level marketing remained the most popular form of direct selling in Cameroon in 2022 as the retailing category recorded a positive performance for the second year in a row. However, this was not enough for category sales to recover to…
France-based multinational Carrefour continued to expand its global footprint during 2022 with the opening of its first hypermarket in Cameroon. This store is located at the PlaYce shopping centre in Yaoundé and it was inaugurated during July 2022.…
The July 2022 opening of the PlaYce shopping centre in Yaoundé represented a watershed moment in the development of non-grocery retailers in Cameroon. In addition to playing host to a large hypermarket under the Carrefour brand, this very modern new…
While positive growth was recorded in retailing in Cameroon during 2022, demand was under pressure due to the impact of the high inflation that was in effect throughout the year. In particular, many lower-income households struggled to make ends meet…
While positive growth was recorded in retailing in Cameroon during 2022, demand was under pressure due to the impact of the high inflation that was in effect throughout the year. In particular, many lower-income households struggled to make ends meet…
Retailing value sales continued to expand in Côte d’Ivoire during 2022 growing at a higher rate than they did in both 2020 and 2021 but at a slower rate than in the earlier part of the review period. The market continued to recover from disruption…
Direct selling has evolved in the recent review period, with sellers turning to social media and online marketplaces. This switch to e-commerce was stimulated by the era of COVID-19, when consumers and players alike were forced to embrace online…