Market research on the alcoholic drinks industry. Standardised an...
Market research on the alcoholic drinks industry. Standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
RTDs in Germany continued to record strong total volume growth in 2023, despite a slowdown following the double-digit growth witnessed the previous year. The category’s performance was mainly driven by the rising popularity of spirit-based RTDs. The…
RTDs saw volume growth in Sweden in 2023. The category is being primarily driven by spirit-RTDs as that category is seeing the most investment and new product development, with new product launches helping to raise consumer awareness and attract…
RTDs saw volume sales rise in Austria in 2023. During the year, RTDs continued to benefit from a lasting shift to consuming alcoholic drinks at home, which is the environment in which such drinks are predominantly consumed. The reasons for this…
The demand for RTDs in Norway benefits as more consumers become health-conscious and choose low ABV and lower calorie products. While a normal 330ml can of beer contains around 135 calories, popular hard seltzers usually contain less than 100…
While many alcoholic drinks categories struggled to achieve total volume growth in 2023, RTDs still recorded an increase in both total volume and current value terms. The increase in total volume was only modest, but with extreme increases in average…