Market research on the alcoholic drinks industry. Standardised an...
Market research on the alcoholic drinks industry. Standardised and cross-comparable statistics including total market sizes, market share and share data, distribution and industry trends.
RTDs in South Korea saw exceptional total volume growth in 2023, mainly driven by off-trade growth, although on-trade sales also saw a double-digit increase. Growth was primarily driven by an increase in light home drinking, and a rise in young…
RTDs experienced moderate growth in total volume terms in 2023, benefiting from the end of the pandemic and an increase in social events. This growth was despite the less than favourable weather conditions in the northern part of the country in the…
In 2023, RTDs in the US maintained total volume decline along with current value growth. The common trend in alcoholic drinks of value growth and volume decline in 2023 aligns with the resonant message of premiumisation, particularly “less but…
In stark contrast to many other alcoholic drinks categories, RTDs in the UK recorded a positive performance in 2023. Growth was seen in both off-trade and on-trade channels, with the latter experiencing a more dynamic performance than the dominant…
In 2022, RTDs in Japan experienced a total volume decline for the first time in 15 years, as a result of a decrease in demand for home consumption in a rebound after off-trade sales surged during the COVID-19 pandemic. However, in 2023, RTDs in Japan…