Samsung is the leading manufacturer of smartphones, televisions and memory chips globally. Although it has slipped to second place in overall consumer electronics, the company is increasingly prioritising profitability over making volume share gains, particularly in developed markets. Technology and innovations will continue to be writ large for Samsung, with examples including the recent launch of the Galaxy Ring and the ever-increasing inclusivity of its SmartThings platform.
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Euromonitor International's report on Samsung Corp delivers a detailed strategic analysis of the company's business, examining its performance in the Consumer Electronics market and the global economy. Company and market share data provide a detailed look at the financial position of Samsung Corp, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Samsung Corp.
Euromonitor International's company profile reports are written by our Consumer Electronics research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.
Consumer Electronics refers to the sales of Computers and Peripherals, In-Home Consumer Electronics, In-Car Entertainment and Portable Consumer Electronics to the end consumer.
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