San Francisco in the US

July 2023

The San Francisco in the US report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration, wealth and other consumer topics. On top of the consumer analysis, economic city landscape is represented including statistics and projections for key macroeconomic, labour and transport indicators.

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Overview:

San Francisco in the US is based on Euromonitor’s City Scorecard. The scorecard is a benchmarking tool used to evaluate the consumer and economic performance of 1,000+ largest cities globally. The scorecard considers indicators across eight key pillars that are at the core of a city’s consumer market development. The scorecard is built by ranking cities in a country/regional context and provides an easy-to-understand system to quickly identify city-specific risks and opportunities.

Euromonitor’s City Scorecard covers over 30 indicators in eight pillars:
• Population
• Consumer Expenditure
• Digital Consumer
• Wealth
• Possession of Household Durables
• Economy
• Labour
• Transport

San Francisco in the US helps to evaluate potential market size by city and formulate a more informed image of the urban consumer. Key economic indicators combined with income, spending and employment data help businesses map potential market sizes. Comparative data and newest city insights will help businesses customize and tailor country market entry strategies pinpointing the cities with the most future potential.

The San Francisco in the US market research report includes:

  • Major San Francisco cities scorecard
  • Detailed ranking of cities in terms of future growth, wealth, labour and other key consumer and economic indicators
  • Historic data on population, consumer expenditure, digital consumer and other indicators
  • Five-year forecasts of trends and city growth

The San Francisco in the US in San Francisco report answers: 

  • How does a specific city fair in terms of consumer market attractiveness compared to a country/region?
  • Which cities will be the fastest growing in San Francisco?
  • What is the consumer market potential in specific cities?
  • Which cities in “Country” have the largest number of wealthy consumers?
  • How does the city affordability differ across country and region?
  • How does labour productivity differ across cities?
  • What is the household profile in different cities?

San Francisco in the US

HEADLINES

Chart 1 San Francisco City Scorecard Rankings Among 370 North America Cities
Summary 1 City Scorecard Compared to and 2022
Chart 2 Key San Francisco Population Indicators Compared to USA and North America 2022
Chart 3 San Francisco Population Growth Compared to USA and North America 2017-2027
Chart 4 San Francisco Growth Index of Population Aged 0-14, 15-64 and 65+ Year-Olds 2017-2027
Chart 5 San Francisco Population by Age and Sex 2022
Chart 6 San Francisco Consumer Expenditure per Capita Compared to USA and North America 2017-2027
Chart 7 San Francisco Consumer Expenditure Structure 2022
Chart 8 Key San Francisco Digital Consumer Statistics Compared to USA and North America 2022
Chart 9 Digital Consumer Historic Growth and Forecasts in San Francisco 2017-2027
Chart 10 San Francisco Disposable Income per Household Compared to USA and North America 2017-2027
Chart 11 Number of Households by Disposable Income Band in San Francisco 2017/2022/2027
Chart 12 Wealthy Consumers: Number of Households with Disposable Income Over USD150,000 in San Francisco: 2017-2027
Chart 13 San Francisco Household Possession of Kitchen Durables Compared to USA and North America 2022: % of Households
Chart 14 San Francisco Possession of Entertainment Electronics Compared to USA and North America 2022: % of Households
Chart 15 San Francisco Household Possession of Other Durables Compared to USA and North America 2022: % of Households
Chart 16 San Francisco GDP per Capita Compared to USA and North America 2017-2027
Chart 17 San Francisco Real GDP Growth Compared to USA and North America 2017-2027
Chart 18 San Francisco Inflation Compared to USA and North America 2017-2027
Chart 19 San Francisco Labour Indicators Compared to USA and North America 2022
Chart 20 Economically Active Population and Unemployment Rate in San Francisco 2017-2022
Chart 21 San Francisco Labour Productivity Compared to USA and North America 2017-2022
Chart 22 Number of Airport Passengers in San Francisco 2017-2022
Chart 23 Automotive Circulation in San Francisco 2017-2022
Chart 24 San Francisco Transport Possession Compared to USA and North America 2022: % of Households
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