Santiago in Chile

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SANTIAGO HIGHLIGHTS

In 2016, Santiago's labour productivity (GVA per employee) was 46% above the level in the rest of Chile. The city's economic efficiency greatly stems from its educated workforce, as 32% of Santiago's population (aged 15+) has higher education, against 24% elsewhere in the country.

Greater disposable income per household

Disposable income per household in Santiago was 25% higher than in other parts of the country in 2016. The differential is boosted by the concentration of high value-added activities and, consequently, a 46% labour productivity advantage.

Higher spending on discretionary items

25% higher per household consumer expenditure (excluding housing and transport) in Santiago is reflective of higher household incomes in the city than in the rest of Chile. The city's residents allocate a smaller proportion of their spending to necessities, which leaves more funds for discretionary items, such as leisure and education.

Poor city affordability

Per household expenditure on housing and transport was 31% higher in Santiago than elsewhere in the country in 2016, signalling poor city affordability in light of a 25% income premium. Transport expenses are particularly high in the city (+52% per household over the rest of Chile in 2016) as Santiago struggles with traffic congestion.

The Santiago in Chile market research report includes:

• Major Santiago cities scorecard
• Detailed ranking of cities in terms of future growth, wealth, labour and other key consumer and economic indicators
• Historic data on population, consumer expenditure, digital consumer and other indicators
• Five-year forecasts of trends and city growth

The Santiago in Chile in Santiago report answers: 

• How does a specific city fair in terms of consumer market attractiveness compared to a country/region?
• Which cities will be the fastest growing in Santiago?
• What is the consumer market potential in specific cities?
• Which cities in “Country” have the largest number of wealthy consumers?
• How does the city affordability differ across country and region?
• How does labour productivity differ across cities?
• What is the household profile in different cities?