Schwarz Beteiligungs GmbH in Retail

August 2024

Schwarz Beteiligungs GmbH (Schwarz Group), the owner of the Lidl discounter and Kaufland hypermarket banners, is Europe’s leading retailer. It maintains a vast store network across Western Europe, Eastern Europe and the US. In recent years, it has accelerated its store expansion strategy while devoting considerable resources towards revamping existing outlets. The ongoing cost-of-living crisis has fuelled sales growth of the discounters channel, a development that has been a boon for Lidl.

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Overview:

Euromonitor International's report on Schwarz Beteiligungs GmbH delivers a detailed strategic analysis of the company's business, examining its performance in the Retailing market and the global economy. Company and market share data provide a detailed look at the financial position of Schwarz Beteiligungs GmbH, while in-depth qualitative analysis will help you understand the brand strategy and growth prospects of Schwarz Beteiligungs GmbH.

This report examines:

  • Company share by region and sector
  • Brand portfolio
  • New product developments
  • Marketing and distribution strategies

A detailed SWPT analysis of Schwarz Beteiligungs GmbH provides strategic intelligence on:

  • Strengths and weaknesses
  • Category and country opportunities for growth
  • Challenges and threats from current competition and future prospects
  • Global and regional market positions

Research you can trust:

Euromonitor International's company profile reports are written by our Retailing research team, a dedicated group of analysts that knows the industry inside and out. Buy this report to inform your planning, strategy, marketing, sales and competitor intelligence functions.

Scope
Executive summary
Top companies at a glance
Schwarz Group’s global footprint
Company overview
Growth decomposition
Exposure to growth
Projected rankings
Schwarz Group holds steady as the world’s ninth-largest retailer by sales from 2020 to 2023
Schwarz Group’s most serious rival is Aldi Group, another Germany-based grocery operator
Key brands
Schwarz Group focuses heavily on the growth of its Lidl hard discounter brand
Schwarz Group’s core European markets are expected to continue driving its sales growth
Schwarz Group’s store-based grocery retail strategy is tilted heavily towards Europe
Lidl stores are designed to reduce operational costs and showcase private label goods
The typical Kaufland store is designed to be a destination for one-stop weekly shopping
Schwarz Group is focusing on overseas expansions and strengthening its store network
Schwarz Group struggles to compete with Aldi in the US
The Lidl Plus and myLidl apps are key to Lidl’s digital strategy
Schwarz Group’s current e-commerce strategy is focused on its Kaufland Global Marketplace
Schwarz Group maintains a commitment to sustainability
Schwarz Group’s REmove initiatives are examples of its commitment to sustainability
“High quality. Low prices.”
Vemondo , Lidl’s vegan private label brand, has expanded to great success in recent years
Key trends that will impact Schwarz Group over the next five years
Projected company sales: FAQs (1/2)
Projected company sales: FAQs (2/2)
About Euromonitor’s Syndicated Channels Research

Retailing

Retail is the sale of new and used goods to consumers from a business for personal or household consumption from retail outlets, kiosks, market stalls, vending, direct selling and e-commerce. Retail is the aggregation of Retail Offline and Retail E-Commerce. Excludes specialist retailers of motor vehicles, motorcycles, vehicle parts. Also excludes fuel sales, foodservice sales, rental transactions, and wholesale sales (e.g. Cash and Carry). Sales value excluding or including VAT/Sales Tax. Retail also excludes the informal retail sector. Informal retailing is retail trade which is not declared to the tax authorities. Informal retailing encompasses (a) sales generated by unregistered and unlicensed retailers, i.e. retailers operating illegally, and (b) any proportion of sales generated by a registered and licensed retailer that is not declared to the tax authorities. Unregistered and unlicensed retailers operate predominantly (although not exclusively) as street hawkers or operate open market stalls, as these channels are harder for the authorities to monitor than permanent outlets. Activities in the illegal market, which is usually understood to refer to trade in illegal, counterfeit or stolen merchandise, are included within our definition of informal retailing. Activities in the “grey market”, which is usually understood to refer to trade in legal merchandise that is sold through unauthorized channels – for example cigarettes bought legally in another country, legally imported, but sold at lower prices than in authorized channels – will be included as informal retailing if no tax is paid on sale by the retailer. However if the retailer pays tax – for example on cigarettes bought legally in another country but sold at a lower price than standard – the sale is included within formal retail.

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