Singapore

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

In Singapore, fluctuating community COVID-19 cases in 2020 and 2021 caused residents to become more reluctant to spend time outdoors. While there was a consistent interest in fitness for health improvement, many individuals formed the habit of…

Weight management and wellbeing continued to perform well in Singapore in 2023, aligned with increased health consciousness amongst Singaporeans. Of all categories, supplement nutrition drinks emerged as the fastest growing, with more consumers…

Vitamins is set to continue to see stable growth in Singapore in 2023, with multivitamins expected to perform slightly better than single vitamins due to Singaporeans’ preference for convenience and multifunctional products. At the same time, there…

Singapore continues to recover strongly in 2023. While the travel and tourism industry in Asia Pacific experienced a slow recovery during the early stages of reopening, Singapore has managed to stay ahead. However, the primary inbound source markets,…

While the tourism industry in Asia Pacific was experiencing a slow recovery during the early stages of reopening, Singapore managed to stay ahead. In fact, Singapore welcomed travellers who were completely vaccinated when its border reopened in April…

Sports nutrition consists of both protein and non-protein products in Singapore. The former dominates local sales, covering protein/energy bars, sports protein powder (the largest value category) and sports protein RTD. One factor explaining the lack…

The pandemic brought about a lot of interest in the topic of immunity in the consumer health industry. Many pharmaceutical companies, including the renowned French company Sanofi, have started establishing vaccine facilities to combat future…

Targeted marketing techniques such as segmentation and positioning have proven to be effective in boosting sales of paediatric consumer health products. Local brands seem to understand the concerns of parents when it comes to the wellbeing of their…

Due to the lifting of restrictions on group sizes and outdoor activities in April 2022, more people in Singapore started going back to the office for work. According to Euromonitor International’s Voice of the Consumer: Nicotine survey, smoking has…