Singapore

In Singapore, COVID-19 restrictions on outdoor and group activities were relaxed from April 2022. As a result, consumers started to return to the office more frequently. This shift led to increasing awareness of physical appearance. Despite being…

Many consumer health categories were affected by lockdowns in Singapore during the pandemic in 2020, when most people were mandated to stay at home. Nonetheless, herbal/traditional products remained resilient, with overall current value sales seeing…

Sales in foodservice establishments were severely affected in 2020 by social distancing measures and lockdown restrictions introduced to try and contain the spread of the COVID-19 virus. The implementation of Singapore’s “Circuit Breaker” measures…

Front-loading automatic washing machines have gained significant popularity in Singapore due to their efficiency, performance, and space-saving designs. In a city where space is often limited, the practical advantages of front- load options make…

While food preparation appliances experienced an uptick in demand in 2020 due to pandemic-induced lockdowns, the positive trend was temporary as the category returned to volume declines in 2021 and 2022, as many Singaporeans started to cook less at…

Targeted marketing techniques such as segmentation and positioning have proven to be effective in boosting sales of paediatric consumer health products. Local brands seem to understand the concerns of parents when it comes to the wellbeing of their…

Butter and spreads is set to continue to record a decline in retail volume sales in 2023, due to normalisation of sales following a spike in 2020, when home seclusion during pandemic lockdowns promoted home cooking and baking. Following the lifting…

Most new vehicles sold in Singapore feature built-in entertainment systems that are constantly improving in quality, due to investments by car manufacturers which are incorporating advanced driver assistance systems technology. These systems help…

Asian speciality drinks in Singapore is set to see on-trade volume growth in 2023, whereas off-trade volume sales are expected to see a moderate decline. In Singapore, Asian speciality drinks are more commonly consumed in on-trade premises, such as…

EZ-link, the leading open-looped pre-paid card in Singapore, has significantly benefited from the resumption of regional travel. Not only has EZ-link gained traction among tourists visiting Singapore, who find it a convenient payment solution for…