Singapore

Targeted marketing techniques such as segmentation and positioning have proven to be effective in boosting sales of paediatric consumer health products. Local brands seem to understand the concerns of parents when it comes to the wellbeing of their…

Butter and spreads is set to continue to record a decline in retail volume sales in 2023, due to normalisation of sales following a spike in 2020, when home seclusion during pandemic lockdowns promoted home cooking and baking. Following the lifting…

Most new vehicles sold in Singapore feature built-in entertainment systems that are constantly improving in quality, due to investments by car manufacturers which are incorporating advanced driver assistance systems technology. These systems help…

Asian speciality drinks in Singapore is set to see on-trade volume growth in 2023, whereas off-trade volume sales are expected to see a moderate decline. In Singapore, Asian speciality drinks are more commonly consumed in on-trade premises, such as…

EZ-link, the leading open-looped pre-paid card in Singapore, has significantly benefited from the resumption of regional travel. Not only has EZ-link gained traction among tourists visiting Singapore, who find it a convenient payment solution for…