Singapore

For beauty and personal care packaging, HDPE bottles continued to be the leading pack type in Singapore in unit volume terms in 2022. HDPE is known for its excellent durability and strength, which ensures that the contents are safeguarded from…

Singapore’s economic freedom is the best in the world, although civil liberties are restricted and corruption is on the rise. Economic momentum is slowing and the external sector is susceptible to global cyclical changes, but inflation is well…

Sales in foodservice establishments were severely affected in 2020 by social distancing measures and lockdown restrictions introduced to try and contain the spread of the COVID-19 virus. The implementation of Singapore’s “Circuit Breaker” measures…

Milk formula in Singapore is set to see a continued decline in retail volume sales in 2023, impacted by the resumption of travel across the Singapore-Malaysia land borders. From 1 May 2022, cross-border public bus services (SBS Transit Ltd, SMRT…

Butter and spreads is set to continue to record a decline in retail volume sales in 2023, due to normalisation of sales following a spike in 2020, when home seclusion during pandemic lockdowns promoted home cooking and baking. Following the lifting…

In 2023, the High Court of Singapore ruled that the term “Parmesan” is a translation of the Italian term “Parmigiano Reggiano”. According to the ruling, only Parmigiano Reggiano DOP (Denominazione di Origine Protetta) cheese produced in a particular…

In 2023, retail volume sales of dairy products and alternatives in Singapore are set to see a slight decline after the pandemic-led boom in 2020, which was an exceptional year in which several categories, such as fresh milk, saw a spike in retail…

In Singapore, inflation has been on the rise in milk, primarily due to global supply chain disruptions caused by the COVID-19 pandemic. As a result, dairy farmers are struggling to meet the growing demand for milk, leading to higher prices for…

Consumers in Singapore have access to a wide variety of cream. These include fresh and long-life whipping cream, light cream, sour cream, and speciality creams such as clotted cream. These products are available in different fat content options to…

The growth and adoption of other plant-based milk has flourished through foodservice, particularly fast-growing chained specialist coffee shops. In recent years, different other plant-based milk options have become more widely available in…

Commencing from 30 December 2022, the Singapore government imposed colour-coded mandatory nutrition labelling for pre-packaged beverages covered by the scheme. The Nutri-Grade scheme dictates that Nutri-Grade beverages that are graded C or D…

Tourist visitor levels in Singapore were seen to rebound in 2023, despite global macroeconomic pressures such as high inflation and the rapid escalation of living costs. This represented an improvement on 2021 and 2022, when restrictions related to…

Value sales of fine wines/champagne and spirits grew by 14% to total SGD99 million in 2023, as a result of a consumer desire to have fun and enjoy experiences after the pandemic. Socialising is a priority pastime for many consumers, following on from…

Retail value sales of luxury goods in Singapore increased by 11% in 2023 in current terms, to total SGD12.4 billion. Development was still widely defined by recovery and a return to more normal consumer behaviour in terms of working, shopping,…

Personal luxury retail value sales increased by 9% in 2023 to total SGD6.2 billion, supported by growth recorded by leading brand providers, such as Rolex Singapore Pte Ltd and Chanel (S) Pte Ltd. 2023 sales growth was fuelled by investment in luxury…

Value sales of premium and luxury cars rose by 8% to total SGD4.5 billion in 2023, as higher-income consumers chose to buy a new luxury car, showing resilience in the face of macroeconomic headwinds. Wealth determines the degree of demand that exists…

As it worked to recover from the pandemic's effects, the aviation sector generally confronted substantial problems in terms of staffing and fleet capacity. First of all, staffing became one of the biggest challenges for its recovery. Airlines lost a…

Due to the high rates of vaccination amongst Singaporeans, systemic analgesics were purchased in high quantities in 2022 to fulfil the demand to self-medicate amidst post-vaccination symptoms and common cold symptoms from later variants of the…

Business travel is experiencing a significant rebound in 2023, driven by the recovery of MICE events (Meetings, Incentives, Conferences, and Exhibitions), and complemented by sustainable initiatives. The return of well-known international events in…

With the threat of the pandemic leaving people’s minds in 2023, growth in consumer health in Singapore is set to stabilise, due to the gradual normalisation of consumers’ lives. With the majority of the population vaccinated, and COVID-19 likened to…

The pandemic brought about a huge increase in sales of cough, cold and allergy (hay fever) remedies, especially from the end of 2021, with later COVID-19 variants being revealed to have unique symptoms resembling those of the common cold. In February…

The social restrictions in Singapore at the start of the pandemic led to less time spent outside the home, and therefore less concern about looks. This contributed to volume and current value declines for hair loss treatments and medicated shampoos…

Aligned with increased health consciousness and the desire to ensure preventive health, dietary supplements is set to record significant growth in 2023. Combination dietary supplements is expected to continue to be the largest category within dietary…

With the removal of restrictions on dining-in at foodservice establishments, and more people returning to the office for work, consumers are experiencing more frequent incidences of gastrointestinal problems caused by eating out. While many people…

Amidst the COVID-19 pandemic, consumers increasingly struggled with dry eye disease, which led to increased referrals to the Singapore National Eye Centre. Due to changing consumer habits, dry eye disease became more prevalent as more people worked…

Many consumer health categories were affected by lockdowns in Singapore during the pandemic in 2020, when most people were mandated to stay at home. Nonetheless, herbal/traditional products remained resilient, with overall current value sales seeing…

In 2023, the average daily room rate in Singapore, across different hotel tiers, continued to reach an all-time high due to two major reasons, namely the labour shortage and increased demand from Chinese tourists. Singapore was no exception to the…

In 2022, Singapore witnessed resurgence in light vehicle and car rental sales, although it was slowed by rising prices of certificates of entitlement (COE). Singapore’s commitment to reduce land transport emissions by 80% from the 2016 peak by 2050,…

Due to the lifting of restrictions on group sizes and outdoor activities in April 2022, more people in Singapore started going back to the office for work. According to Euromonitor International’s Voice of the Consumer: Nicotine survey, smoking has…

Targeted marketing techniques such as segmentation and positioning have proven to be effective in boosting sales of paediatric consumer health products. Local brands seem to understand the concerns of parents when it comes to the wellbeing of their…

The pandemic brought about a lot of interest in the topic of immunity in the consumer health industry. Many pharmaceutical companies, including the renowned French company Sanofi, have started establishing vaccine facilities to combat future…

Sports nutrition consists of both protein and non-protein products in Singapore. The former dominates local sales, covering protein/energy bars, sports protein powder (the largest value category) and sports protein RTD. One factor explaining the lack…

While the tourism industry in Asia Pacific was experiencing a slow recovery during the early stages of reopening, Singapore managed to stay ahead. In fact, Singapore welcomed travellers who were completely vaccinated when its border reopened in April…

Singapore continues to recover strongly in 2023. While the travel and tourism industry in Asia Pacific experienced a slow recovery during the early stages of reopening, Singapore has managed to stay ahead. However, the primary inbound source markets,…

Vitamins is set to continue to see stable growth in Singapore in 2023, with multivitamins expected to perform slightly better than single vitamins due to Singaporeans’ preference for convenience and multifunctional products. At the same time, there…

Weight management and wellbeing continued to perform well in Singapore in 2023, aligned with increased health consciousness amongst Singaporeans. Of all categories, supplement nutrition drinks emerged as the fastest growing, with more consumers…

In Singapore, fluctuating community COVID-19 cases in 2020 and 2021 caused residents to become more reluctant to spend time outdoors. While there was a consistent interest in fitness for health improvement, many individuals formed the habit of…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

Increased adoption of home cooking and heightened health-consciousness among local consumers since the pandemic have led to growing interest in greater product variety and nutritional options available in retail channels for cooking ingredients and…

Singapore’s Ministry of Health implemented a Nutri-grade labelling system on 30 December 2022. The regulation affects all pre-packaged beverages and beverages from automated dispensers sold in Singapore. Under the scheme, Nutri-Grade beverages with a…

The increasing availability of plant-based instant hot drinks, such as coffee, is in line with wellness trends as local consumers perceive plant-based substitutes to be better for the body compared to regular dairy. The dairy element in instant hot…

The global energy crunch in 2022 led to cost inflation which adversely impacted Singapore’s import-reliant snacks industry, resulting in price-sensitive consumers’ shift to favouring snacks in larger pack sizes which offer better value for money.…

Amid upcoming tightened regulations on the advertising of high sugar drinks and ongoing inflationary pressures, soft drinks are expected to downsize in terms of pack sizes to better accommodate impulse consumption occasions. Commencing on 30 December…

In 2022, amid inflationary pressures and the higher cost of living in Singapore, consumers placed greater emphasis on essential goods and often prioritised cheaper alternatives with similar quality and health benefits, resulting in uneven value…

This report provides valuable insights into product innovation in Singapore, analysing data from Euromonitor’s Innovation platform. The report covers the Beauty, Health and Home categories, showing the level of new brand and sub-brand launch…

Demand for apparel accessories saw strong growth in the past few years. In 2020, this was mainly driven by other apparel accessories. This category includes products such as face masks, which were largely in demand due to government regulations and…

2023 has seen life return to normal in Singapore, with consumers resuming all their pre-pandemic activities. The return to normalcy is set to help drive retail volume and current value sales of apparel and footwear in this year, with consumers…

Charge card transactions have demonstrated a consistent upward trajectory in terms of transaction volume and retail value in 2023, coinciding with the resurgence of travel activities in Southeast Asia as pandemic-related restrictions have been…

Despite Singapore experiencing a declining birth rate, with a record decline seen in 2022, childrenswear is set to maintain growth in both retail volume and current value terms in 2023. These increases can primarily be attributed to the lifting of…

Credit card transactions in Singapore have sustained considerable growth in both total retail value and transaction volume, owing to the resurgence of the travel industry in Asia Pacific. This revival of travel has become the key growth driver for…