Singapore

Commencing from 30 December 2022, the Singapore government imposed colour-coded mandatory nutrition labelling for pre-packaged beverages covered by the scheme. The Nutri-Grade scheme dictates that Nutri-Grade beverages that are graded C or D…

In 2023, the highest growth in writing instruments is projected to be seen by highlighters and markers in retail volume and current value terms. The brand Zebra Midliner has gained immense popularity amongst local students, and is expected to…

In Singapore, fluctuating community COVID-19 cases in 2020 and 2021 caused residents to become more reluctant to spend time outdoors. While there was a consistent interest in fitness for health improvement, many individuals formed the habit of…

With restrictions and lockdowns having been fully lifted in Singapore, womenswear has been rebounding from the significant drop in sales seen in 2020 due to the pandemic. The category is still not expected to reach the pre-pandemic levels of retail…

Wipes continued to grow in current retail value and retail volume across most categories in 2023, but growth was definitely led by current retail value, while retail volume growth was reduced to close to pre-pandemic levels. Wipes is facing strong…

In 2023, wine in Singapore experienced a slight decline in total volume sales following the strong growth rates seen in 2021 and 2022. This trend mirrors that of many alcoholic drinks categories, influenced by the rising cost of living, which made…

Weight management and wellbeing continued to perform well in Singapore in 2023, aligned with increased health consciousness amongst Singaporeans. Of all categories, supplement nutrition drinks emerged as the fastest growing, with more consumers…

Singapore is expected to continue to witness a surge in demand for wearable electronics in retail volume terms in 2024. Spearheading this growth is smart wearables, which is anticipated to experience another year of double-digit retail volume and…

Vitamins is set to continue to see stable growth in Singapore in 2023, with multivitamins expected to perform slightly better than single vitamins due to Singaporeans’ preference for convenience and multifunctional products. At the same time, there…

Video games in Singapore maintained dynamic, although slower, current value growth in 2023, with stronger growth for video games software than hardware. In light of the relentless pace of life in Singapore, consumers are increasingly drawn to games…

2023 witnessed the full effect of the removal of pandemic-related restrictions concerning social activity and international travel, with vending in Singapore continuing to record strong growth due to greater mobility. The vending format thrives on…

In 2023, demand for vacuum cleaners in Singapore remains stable, supported by significant technological advancements and a greater focus on hygiene since the pandemic. However, consumers’ priorities are shifting. With COVID-19 spreading widely in…

Singapore continues to recover strongly in 2023. While the travel and tourism industry in Asia Pacific experienced a slow recovery during the early stages of reopening, Singapore has managed to stay ahead. However, the primary inbound source markets,…

Traditional toys and games in Singapore saw slow current value growth in 2023, maintaining the trend seen for a number of years, with low increases across all categories. In terms of the distribution of such products, traditional toys and games…

Traditional watches in Singapore is set to achieve slower growth in 2023 compared with 2022, although the category is expected to continue to register solid growth in retail current value terms and lower but steady growth in retail volume terms.…

Toys and games in Singapore saw solid current value growth in 2023, with increases for both traditional toys and games and video games. Toys and games has a dynamic landscape, being shaped by evolving consumer preferences, technological advances, and…

While the tourism industry in Asia Pacific was experiencing a slow recovery during the early stages of reopening, Singapore managed to stay ahead. In fact, Singapore welcomed travellers who were completely vaccinated when its border reopened in April…

The resumption of post-pandemic activities in Singapore has contributed to a flat performance by toilet care in retail volume terms. As individuals and communities transition towards a semblance of normalcy, there is a perceptible shift in consumer…

Tobacco in Singapore saw a retail volume decline in 2023, although current value sales increased. Retail volume sales of cigarettes continued to decrease, with mid-priced cigarettes suffering the most significant fall in sales. Meanwhile, the economy…

The post-pandemic shift in consumer priorities has redefined the tissue and hygiene landscape in Singapore. In 2023, this new picture depicted consumers’ higher selectivity towards the improvement of hygiene, compared to a general increase in the…

Retail volume sales of tea continue to decline in 2023 as consumers are spending greater time away from the home. This shift diminishes interest in tea consumption as the chance to enjoy a leisurely cup of tea at home fades. This is in contrast to…

The retail unit volumes of nut- and seed-based spreads packaging, the largest category in sweet spreads packaging in Singapore, recorded positive growth in 2023. Demand for these products is being boosted by changing dietary preferences and a growing…

The consumption of sweet spreads in Singapore is largely limited to breakfast occasions, and typically applied to toast. Hence, it is challenging for the category to achieve greater penetration in the local market or record stronger growth. In…

In 2024, overall sweet biscuits, snack bars and fruits snacks in Singapore is set to return to modest growth in retail volume terms, following consecutive declines in 2022 and 2023, thanks to a slowdown in unit price growth. Snack bars, which are…

The majority of consumers in Singapore try to positively impact the planet, leading to a rising amount of Meat Avoiders, who are willing to pay more for sustainable options. Utilising the vegetarian claim would appeal to these consumers, while…

As life outside of the home resumes post-pandemic in Singapore, a discernible trend is emerging, with reduced emphasis on cleaning within households. This shift in cleaning practices is having a significant impact on volume sales of surface care,…

Despite a marginal value sales decline in 2023, supermarkets in Singapore remained the most popular format of grocery retailers in the local market, with value sales still remaining higher than pre-pandemic levels, and the number of outlets…

After a year of exceptional double-digit volume and current value growth in 2023, sunglasses in Singapore is set to see notable declines by both measures in 2024, given the replacement rate of sunglasses. With such high demand in 2023, most people…

In 2023, sun care in Singapore experienced remarkable double-digit current value growth, particularly sun protection, which saw a significant increase of over 20% even after witnessing double-digit growth the two previous years. This continuous surge…

Sugar confectionery is set to see negligible retail volume growth in Singapore in 2024, with higher current value growth due to inflationary factors, especially with the rising cost of raw materials such as sugar. Sugar confectionery, which is often…

Street stalls/kiosks in Singapore are expected to be affected by the local government’s increasing focus on health and wellness. Singapore has been exploring potential regulatory measures aimed at lowering the sodium content in food since September…

Staple foods in Singapore continued to experience marginally higher average unit prices from the lingering effect of the inflationary wave in 2022. Climate change and geopolitical risks further impacted global food production and supply chains,…

Sportswear is expected to experience dynamic growth in retail current value terms in 2023, with this also set to continue over the forecast period. The demand for sportswear is being driven by an increasing number of people in Singapore participating…

Sports nutrition consists of both protein and non-protein products in Singapore. The former dominates local sales, covering protein/energy bars, sports protein powder (the largest value category) and sports protein RTD. One factor explaining the lack…

Sports drinks in Singapore is set to record another year of positive total volume growth in 2023, benefiting from the full-scale hosting of various sporting events and the resumption of community running clubs across the island. Leading sports drinks…

Spirits in Singapore recorded a total volume decline in in 2023, after seeing growth throughout the rest of the review period. Notably, the off-trade channel experienced a far stronger decline than the on-trade channel. The on-trade channel itself…

Spectacles in Singapore is expected to maintain solid volume and current value growth in 2024. Singapore’s ageing population is a key factor driving growth of spectacles. As consumers age, their eyesight starts to deteriorate, and this is leading to…

Metal beverage cans remained the leading pack type in Singapore’s soft drinks packaging market in 2023, driven largely by their use in the cola carbonates and RTD tea categories. The usage of metal beverage cans also continues to see rising packaging…

In 2023, soft drinks in Singapore is set to record volume growth though both the on-trade and off-trade channels. In terms of total volume sales, RTD tea and carbonates are set to remain the largest categories within soft drinks in Singapore, with…

Snacks is set to maintain retail current value growth in Singapore in 2024, as price rises and premiumisation will continue to drive value increases across all the main snacks categories. Meanwhile, price rises and the high cost of living are…

Smokeless tobacco, e-vapour products, and heated tobacco are banned in Singapore. Under the Control of Sale of Tobacco Products in Singapore, the sale, usage, and promotion of tobacco alternative products such as e-vapour products and heated tobacco…

“Mama shops”, which are small local grocers in Singapore typically located within older and mature residential estates, used to be the cornerstone of grocery retailers in the local market. Such a traditional retail format used to thrive on the…

In 2023, retail volume growth of small cooking appliances in Singapore continues to slow, although frequent discounting and promotional activities are supporting the category’s overall positive performance. In addition, the completion of new housing…

The pandemic brought about a lot of interest in the topic of immunity in the consumer health industry. Many pharmaceutical companies, including the renowned French company Sanofi, have started establishing vaccine facilities to combat future…

In Singapore, skin care saw continued current value growth in 2023, with facial care remaining the largest category and the primary growth driver. Growth was underpinned by several factors, including escalating concerns regarding beauty, health, and…

Catering for budget-conscious consumers in Singapore amid the uncertain economic situation reflects a strategic response to the evolving needs and preferences of the self-service cafeteria customer base. In Singapore, IKEA has long been synonymous…

Savoury snacks is set to see minimal growth in retail volume terms in Singapore in 2024, as consumers are limiting their discretionary spending amidst cost-of-living pressures. Despite the slowing of unit price growth, costs remain high and consumer…

Glass, comprising both bottles and jars, is the preferred packaging material for sauces, dips and condiments in Singapore as it provides excellent product protection, preserving the flavour and quality of these products by preventing exposure to…

Convenience continues to be the key driver for sauces, dips and condiments as local consumers are looking for ways to save time on the preparation of meals due to increasingly hectic lifestyles. Notably, complex dishes that require a wide array of…

RTDs saw slower total volume growth in Singapore in 2023 compared with the previous two years, which recorded high growth, spurred by the rebound of the on-trade channel, along with revenge socialising and the release of pent-up demand for indulgent…