Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Singapore. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Retail volume sales of tea continue to decline in 2023 as consumers are spending greater time away from the home. This shift diminishes interest in tea consumption as the chance to enjoy a leisurely cup of tea at home fades. This is in contrast to…
The retail unit volumes of nut- and seed-based spreads packaging, the largest category in sweet spreads packaging in Singapore, recorded positive growth in 2023. Demand for these products is being boosted by changing dietary preferences and a growing…
The consumption of sweet spreads in Singapore is largely limited to breakfast occasions, and typically applied to toast. Hence, it is challenging for the category to achieve greater penetration in the local market or record stronger growth. In…
In 2024, overall sweet biscuits, snack bars and fruits snacks in Singapore is set to return to modest growth in retail volume terms, following consecutive declines in 2022 and 2023, thanks to a slowdown in unit price growth. Snack bars, which are…
The majority of consumers in Singapore try to positively impact the planet, leading to a rising amount of Meat Avoiders, who are willing to pay more for sustainable options. Utilising the vegetarian claim would appeal to these consumers, while…
As life outside of the home resumes post-pandemic in Singapore, a discernible trend is emerging, with reduced emphasis on cleaning within households. This shift in cleaning practices is having a significant impact on volume sales of surface care,…
Despite a marginal value sales decline in 2023, supermarkets in Singapore remained the most popular format of grocery retailers in the local market, with value sales still remaining higher than pre-pandemic levels, and the number of outlets…
After a year of exceptional double-digit volume and current value growth in 2023, sunglasses in Singapore is set to see notable declines by both measures in 2024, given the replacement rate of sunglasses. With such high demand in 2023, most people…
In 2023, sun care in Singapore experienced remarkable double-digit current value growth, particularly sun protection, which saw a significant increase of over 20% even after witnessing double-digit growth the two previous years. This continuous surge…
Sugar confectionery is set to see negligible retail volume growth in Singapore in 2024, with higher current value growth due to inflationary factors, especially with the rising cost of raw materials such as sugar. Sugar confectionery, which is often…
Street stalls/kiosks in Singapore are expected to be affected by the local government’s increasing focus on health and wellness. Singapore has been exploring potential regulatory measures aimed at lowering the sodium content in food since September…
Staple foods in Singapore continued to experience marginally higher average unit prices from the lingering effect of the inflationary wave in 2022. Climate change and geopolitical risks further impacted global food production and supply chains,…
Sportswear is expected to experience dynamic growth in retail current value terms in 2023, with this also set to continue over the forecast period. The demand for sportswear is being driven by an increasing number of people in Singapore participating…
Sports nutrition consists of both protein and non-protein products in Singapore. The former dominates local sales, covering protein/energy bars, sports protein powder (the largest value category) and sports protein RTD. One factor explaining the lack…
Sports drinks in Singapore is set to record another year of positive total volume growth in 2023, benefiting from the full-scale hosting of various sporting events and the resumption of community running clubs across the island. Leading sports drinks…
Spirits in Singapore recorded a total volume decline in in 2023, after seeing growth throughout the rest of the review period. Notably, the off-trade channel experienced a far stronger decline than the on-trade channel. The on-trade channel itself…
Spectacles in Singapore is expected to maintain solid volume and current value growth in 2024. Singapore’s ageing population is a key factor driving growth of spectacles. As consumers age, their eyesight starts to deteriorate, and this is leading to…
Metal beverage cans remained the leading pack type in Singapore’s soft drinks packaging market in 2023, driven largely by their use in the cola carbonates and RTD tea categories. The usage of metal beverage cans also continues to see rising packaging…
In 2023, soft drinks in Singapore is set to record volume growth though both the on-trade and off-trade channels. In terms of total volume sales, RTD tea and carbonates are set to remain the largest categories within soft drinks in Singapore, with…
Snacks is set to maintain retail current value growth in Singapore in 2024, as price rises and premiumisation will continue to drive value increases across all the main snacks categories. Meanwhile, price rises and the high cost of living are…