Singapore

Men’s grooming saw stable solid current value growth in Singapore in 2023, driven by a shifting cultural landscape where men are placing greater importance on their physical appearance. As societal norms evolve and perceptions of masculinity change,…

This Megatrends report highlights long-term trends resulting from shifts in consumer values and behaviour. It provides a summary of each of Euromonitor International’s 10 focus megatrends and insights as to how each trend has manifested in…

Despite gradually losing share to rigid plastic and flexible packaging, metal food cans remained the leading pack type in meals and soups packaging in Singapore at the end of the review period, primarily due to their ability to preserve the quality…

Retail demand for ready meals has improved in 2023 following several years of decline in Singapore, as local consumers are attempting to adjust to spending increasing time outside of the home. Therefore, demand is being driven by convenience factors.…

In Singapore, mass beauty and personal care experienced growth in 2023, with solid performances observed across various product categories. With consumers adopting a more conscientious approach to their expenditure and seeking value-driven options,…

Retail value sales of luxury goods in Singapore increased by 11% in 2023 in current terms, to total SGD12.4 billion. Development was still widely defined by recovery and a return to more normal consumer behaviour in terms of working, shopping,…

In 2023, the average daily room rate in Singapore, across different hotel tiers, continued to reach an all-time high due to two major reasons, namely the labour shortage and increased demand from Chinese tourists. Singapore was no exception to the…

Post-pandemic, limited-service restaurants in Singapore have witnessed significant shifts in both on-site and off-site ordering methods, driven by shifting consumer preferences, safety concerns, and technological advancements. To prioritise safety…

As inflation continued to impact Singapore's economy in 2023, resulting in rising prices of many goods and services, local consumers started to carefully consider their purchasing decisions. Laundry care sales, encompassing popular products such as…

Ovens have emerged as an intriguing example of the interplay between aesthetic allure and practical functionality. While these kitchen appliances hold a significant place in modern homes for their visual appeal and potential for culinary…

Juice consumption has long been declining in off-trade volume terms, and is anticipated to continue declining in the forecast period. This downwards trend is primarily due to growing concerns about the sugar levels found in juice, prompting a shift…

The removal of most health-related restrictions in Singapore in 2022 gave rise to much higher sales of jewellery, as consumers in Singapore still prefer to shop for big-ticket items such as fine jewellery in-store to alleviate fears of delivery…

Denim on denim has made a comeback in 2023, with both men and women sporting this trend. The denim on denim trend involves pairing denim bottoms such as jeans, with a denim jacket or top. Brands have been seen to launch more denim products, and even…

This report provides valuable insights into product innovation in Singapore, analysing data from Euromonitor International’s Innovation platform. The report covers the food and beverage categories, showing the level of new brand and sub-brand launch…

This report provides valuable insights into product innovation in Singapore, analysing data from Euromonitor’s Innovation platform. The report covers the Beauty, Health and Home categories, showing the level of new brand and sub-brand launch…

In 2023, growth in real terms per capita disposable income levels was supported by a decrease in unemployment, lower inflationary pressures and high productivity. Income inequality remained a concern, with a significant wage gap between highly…

In-car entertainment in Singapore is expected to remain one of the smallest categories within consumer electronics in 2024, and also maintain its long-standing declining trend in retail volume terms. This is mainly because more people are using…

In Singapore, imaging devices is anticipated to continue its dynamic decline in retail volume terms in 2024. The ongoing waning appeal of digital cameras is being driven by the widespread adoption of smartphones for capturing photographs. With…

Overall retail volume sales of ice cream in Singapore are expected to see only low growth in 2024. In this year, unit prices have continued to rise due to persistent cost pressure on raw materials such as milk, sugar, and cocoa beans, which are key…

With the additional space available in hypermarkets in Singapore, operators have identified an opportunity to incorporate specific services offering greater value in an attempt to improve the in-store shopping experience and make a trip to the store…

In 2022, amid inflationary pressures and the higher cost of living in Singapore, consumers placed greater emphasis on essential goods and often prioritised cheaper alternatives with similar quality and health benefits, resulting in uneven value…

Amid upcoming tightened regulations on the advertising of high sugar drinks and ongoing inflationary pressures, soft drinks are expected to downsize in terms of pack sizes to better accommodate impulse consumption occasions. Commencing on 30 December…

The global energy crunch in 2022 led to cost inflation which adversely impacted Singapore’s import-reliant snacks industry, resulting in price-sensitive consumers’ shift to favouring snacks in larger pack sizes which offer better value for money.…

The increasing availability of plant-based instant hot drinks, such as coffee, is in line with wellness trends as local consumers perceive plant-based substitutes to be better for the body compared to regular dairy. The dairy element in instant hot…

Singapore’s Ministry of Health implemented a Nutri-grade labelling system on 30 December 2022. The regulation affects all pre-packaged beverages and beverages from automated dispensers sold in Singapore. Under the scheme, Nutri-Grade beverages with a…

Increased adoption of home cooking and heightened health-consciousness among local consumers since the pandemic have led to growing interest in greater product variety and nutritional options available in retail channels for cooking ingredients and…

The number of households is set to increase moderately in Singapore over 2022-2027, with couples with children remaining the dominant household type. In 2022, household spending was affected by inflation, which stood at 6.1%, elevating living costs.…

Among the pack types used for coffee in Singapore are glass jars, folding cartons, flexible aluminium/plastic, flexible plastic and various metal containers. While flexible aluminium/plastic is, by some way, the most widely used in packaging unit…

Retail value sales of hot drinks in Singapore continue to grow in 2023, while retail volume sales are stagnating. Coffee is the strongest performer in retail value growth terms, while demand through retail is flat (albeit above pre-pandemic levels)…

Hosiery is set to see strong retail volume and current value growth in 2023, especially non-sheer hosiery, owing to the athleisure trend in the region. As more people are starting to dress casually and prioritise comfort, sneakers have more often…

Homewares in Singapore maintained slow and stable current value growth in 2023. The sustained growth in this year can be attributed to Singaporeans’ purchasing behaviour, demonstrating a nuanced relationship with food and cooking. Despite not cooking…

In Singapore, home video is anticipated to face decline in retail volume terms in 2024. The home video category, which predominantly comprises televisions, following the discontinuation of video players in 2021 due to the surge in digital streaming,…

Despite recording a marginal decline in 2023 as demand started to stabilise following the surge during the pandemic and subsequent seclusion, value sales of homewares and home furnishing stores in Singapore remained above 2019 levels. Retail giant…

Front-loading automatic washing machines have gained significant popularity in Singapore due to their efficiency, performance, and space-saving designs. In a city where space is often limited, the practical advantages of front- load options make…

The surge in dengue cases, attributed to the increase in construction activities in Singapore, is likely to have been one factor supporting demand for home insecticides in 2023, and possibly future sales. As construction projects create conducive…

In 2023, home improvement in Singapore maintained solid but slowing current value growth. While most categories saw a deceleration in growth in this year, wooden flooring managed to see fairly stable growth in Singapore, owing to its enduring…

Home furnishings in Singapore maintained solid current value growth in 2023. The burgeoning trend of shrinking house sizes, particularly in urban areas, was a pivotal factor propelling growth in bedroom furniture in 2023. As living spaces became more…

Although HDPE bottles remain the leading pack type in the category, folding cartons continued to gain share in toilet care in 2023. This growth, which was being seen throughout the review period, is being driven by a combination of consumer…

The home care industry in Singapore is undergoing significant shifts in consumer preferences and behaviour, driven by a combination of health consciousness, environmental awareness, and changing lifestyles. While the increase in dengue cases…

In 2024, home audio and cinema in Singapore is expected to maintain its downward trajectory in retail volume terms, with all categories set to see their sales fall. Several factors are contributing to this negative performance. Amongst the primary…

In 2023, home and garden in Singapore faced a slight slowdown in current value growth due to various factors, including global supply chain disruptions, rising inflation, and weakened foreign demand. These challenges contributed to a deceleration in…

Many consumer health categories were affected by lockdowns in Singapore during the pandemic in 2020, when most people were mandated to stay at home. Nonetheless, herbal/traditional products remained resilient, with overall current value sales seeing…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

Similar to other retail channels such as apparel and footwear specialists, beauty specialists in Singapore benefited from the resumption of pre-pandemic lifestyles, such as a return to the office, social activities and international travel. With…

In Singapore, headphones is expected to experience significant retail volume growth in 2024. True Wireless Stereo (TWS) earbuds has become the frontrunner, offering a wide array of options across various price points. This growth can be attributed to…

Hair care registered another year of solid current value growth in Singapore in 2023, driven by several key factors influencing consumer behaviour and market dynamics. Growing awareness amongst individuals about the importance of hair health and…

Variety stores in Singapore continued to record solid growth in 2023, driven by the rising cost-of-living pressures, which were a key area of concern for local consumers. Amid a muted economic climate, and rising prices as a result of inflation and…

In 2023, gardening in Singapore sustained solid current value growth, albeit slightly lower than seen the previous year, as people remained cautious due to inflationary pressures. Despite this, sustained growth was observed due to the emergence of…

In uncertain economic times marked by consumers’ rising budget concerns, chained full-restaurants in Singapore are implementing various strategies to enhance the perceived value of dining out for consumers. One common approach is to offer…

In 2023, fragrances in Singapore experienced significant growth in both retail volume and current value terms, surpassing the pre-COVID-19 levels, seen in 2019. With the resurgence of activities outside the home, such as work, school, and travel,…