Singapore

Asia Pacific, with a value of USD916 billion, is the largest forestry, wood and paper goods producer in the world. Forecasts for the region’s industry remain positive for 2021-2030, due to developing economies and rising population. However, the…

Sports-inspired footwear is poised to maintain its dynamic rise in popularity and demand amongst consumers in Singapore in 2023. This growth can be attributed to three main trends, with the first being the prioritisation of comfort. Due to the…

Asia Pacific remained the largest global producer of food, beverages and tobacco in 2021, with sales valued at USD3,809 billion. With the release of pent-up demand, the industry’s turnover witnessed an increase in 2021. Going forward, expanding…

While food preparation appliances experienced an uptick in demand in 2020 due to pandemic-induced lockdowns, the positive trend was temporary as the category returned to volume declines in 2021 and 2022, as many Singaporeans started to cook less at…

Value sales of fine wines/champagne and spirits grew by 14% to total SGD99 million in 2023, as a result of a consumer desire to have fun and enjoy experiences after the pandemic. Socialising is a priority pastime for many consumers, following on from…

The financial cards and payments landscape in Singapore has experienced notable transformations as the nation progresses towards its goal of becoming a cashless society. This evolution has been primarily driven by the rise of digitalisation,…

Overall eyewear in Singapore is set to see retail volume growth and more dynamic current value growth in 2024, with growth rates having largely normalised after the pandemic disruption. However, very different performances are expected across…

Amidst the COVID-19 pandemic, consumers increasingly struggled with dry eye disease, which led to increased referrals to the Singapore National Eye Centre. Due to changing consumer habits, dry eye disease became more prevalent as more people worked…

Tourist visitor levels in Singapore were seen to rebound in 2023, despite global macroeconomic pressures such as high inflation and the rapid escalation of living costs. This represented an improvement on 2021 and 2022, when restrictions related to…

Off-trade volume growth of energy drinks in Singapore in 2023 is expected to be relatively stagnant, with only negligible growth, and this performance is expected to be maintained in the coming years. The sustained consumption of energy drinks can…

Edible oils in Singapore continues to face significant disruptions in 2023, caused by climate change and geopolitical risks. While there has been an improvement in demand compared to 2022, the higher average unit price of edible oils continues to…

In 2023, Singapore’s GDP growth slowed to 1.1%, due to a decline in exports and the global economic deceleration, despite a rise in private and public spending. Moreover, Singapore’s fiscal policy in 2023 resulted in a budget surplus, due primarily…

In Singapore, inflation has been on the rise in milk, primarily due to global supply chain disruptions caused by the COVID-19 pandemic. As a result, dairy farmers are struggling to meet the growing demand for milk, leading to higher prices for…

Developments in the population demographics in Singapore have supported growth in the dog population in Singapore. The proportion of the population aged above 65 increased over the past 10 years, from approximately 9% in 2014, to 18% 2024. The…

The expansion of dishwashing faces constraints in Singapore, primarily attributed to the advent of the "new normal" lifestyle, characterised by the increased prevalence of food ordering through platforms such as Grab. This shift in consumer behaviour…

The adoption of dishwashers in Singapore has experienced a noteworthy surge, driven by growing awareness of the manifold benefits they offer to modern households. As residents of this vibrant city increasingly seek solutions that optimise time,…

2022 was a strong growth year for direct selling in Singapore, due to the resumption of events and pre-pandemic lifestyles, which made it easier for sales agents to conduct outreach and engagement activities. While the channel recorded a marginal…

With the removal of restrictions on dining-in at foodservice establishments, and more people returning to the office for work, consumers are experiencing more frequent incidences of gastrointestinal problems caused by eating out. While many people…

Aligned with increased health consciousness and the desire to ensure preventive health, dietary supplements is set to record significant growth in 2023. Combination dietary supplements is expected to continue to be the largest category within dietary…

The social restrictions in Singapore at the start of the pandemic led to less time spent outside the home, and therefore less concern about looks. This contributed to volume and current value declines for hair loss treatments and medicated shampoos…

Depilatories has been experiencing declining current value sales for several years, and this continued in 2023 in Singapore. Amongst the various product categories within depilatories, the only one witnessing growth in this year was women’s razors…

In Singapore, where the tropical climate often leads to high humidity, the use of deodorants has become a necessity for many. In 2023, deodorants experienced robust current value growth in Singapore, in the high single digits, finally retuning the…

The consistent growth of debit cards in Singapore can be attributed to the ongoing enhancement of benefits provided to debit cardholders. In the past, debit card offerings and associated benefits were generally outpaced by those offered by credit…

In 2023, retail volume sales of dairy products and alternatives in Singapore are set to see a slight decline after the pandemic-led boom in 2020, which was an exceptional year in which several categories, such as fresh milk, saw a spike in retail…

While HDPE bottles remained the major pack type for drinking milk products in 2023, gable-top liquid cartons continued to gain share in this category in this year, and are even likely to become the leading packaging format over the forecast period.…

The report will explore the key themes transforming consumer behaviour in Asia Pacific in the world beyond the pandemic, namely Digital Living, Rethink Wellness, Sustainable Living, Make My Life Easier and Search for Experiences, and the strategies…

Credit card transactions in Singapore have sustained considerable growth in both total retail value and transaction volume, owing to the resurgence of the travel industry in Asia Pacific. This revival of travel has become the key growth driver for…

The pandemic brought about a huge increase in sales of cough, cold and allergy (hay fever) remedies, especially from the end of 2021, with later COVID-19 variants being revealed to have unique symptoms resembling those of the common cold. In February…

Cooking ingredients and meals continues to offer marginally higher average unit prices from the lingering effect of the inflationary wave in 2022, as climate change and geopolitical risks further impact global food production and supply chains,…

The full recovery of convenience stores in Singapore, which dominates value sales and outlet numbers within convenience retailers, has been driven by the resumption of pre-pandemic lifestyles. Consumers have returned to schools and offices, as the…

Contact lenses in Singapore is projected to continue growing in volume and current value terms in 2024. The boom in outdoor and sporting activities is helping to drive growth, as it is much easier to participate in sports when wearing contact lenses…

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

Add abstract here…Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with…

Consumer lending in Singapore is exhibiting positive growth in 2023, displaying a robust recovery from the pandemic's impact since 2022. Notably, card lending has emerged as a significant driver of growth in overall consumer lending, coinciding with…

With the threat of the pandemic leaving people’s minds in 2023, growth in consumer health in Singapore is set to stabilise, due to the gradual normalisation of consumers’ lives. With the majority of the population vaccinated, and COVID-19 likened to…

In 2023, consumer foodservice in Singapore recorded moderate current value growth, signifying a marginal slowdown since the spikes of 2021 and 2022 when pandemic-related restrictions were first eased. The industry has had to contend with a number of…

Consumer foodservice through lodging in Singapore continued to record strong double-digit value growth in 2023, driven by a growing number of inbound tourists. The emergence of hotel-led food and beverage concepts reflects a notable trend within the…

Although consumer electronics in Singapore is set to return to retail volume growth in 2024, mixed performances are expected across various categories. For instance, portable consumer electronics is expected to see solid single-digit retail volume…

Following the pandemic, card lending, contributing to over 60% of consumer credit gross lending in Singapore, has witnessed significant growth, largely propelled by the enduring trend of revenge travel. The resumption of travel and tourism activities…

A significant contributor to flat growth in major appliance sales is the prevailing economic conditions in Singapore. Economic fluctuations, stagnant wage growth, and high living costs can influence consumer decisions. In such conditions, consumers…

Asian Pacific economies were hard hit by COVID-19, leading to setback in construction activities in the first half of 2020. Robust Chinese recovery, however, boosted construction output in the second half of the year. Heavy infrastructure…

Flexible plastic was the leading pack type in confectionery packaging, for both chocolate confectionery and sugar confectionery in Singapore in 2023, due to its practicality and adaptability. Flexible plastic packaging offers excellent product…

Concentrates can be split between liquid and powder formulations. In liquid concentrates, the most often consumed format in Singapore is fruit-based cordials, while in powder concentrates the more common format consumed is sports drinks/hydration…

In Singapore, computers and peripherals is expected to continue to experience retail volume decline in 2024, although at a slower rate than in the previous year. This fall in sales can partly be attributed to the surge in spending on computers and…

The commodities country overview provides comprehensive data on production, consumption and price trends on key commodities markets. The commodities overview in Singapore covers production and consumption trends in agricultural commodities, energy…

In 2023, colour cosmetics demonstrated robust current value growth in Singapore, sustaining its recovery trajectory with high single-digit growth, although sales were still unable to return to the pre-pandemic (2019) level. Notably, lip products…

Out-of-home consumption of coffee continues to rise in 2023, supporting the positive performance of foodservice. This is despite increasing prices due to the hike in GST and ongoing supply chain disruptions as a result of the war in Ukraine and the…

Cigars and cigarillos in Singapore saw a retail volume decline in 2023. However, this followed a huge spike in sales in 2022. The dynamic volume growth in 2022 was due to increased footfall to Singapore’s casinos, due to heightened restrictions in…

Tobacco in Singapore saw a retail volume decline in 2023, although current value sales increased. Retail volume sales of cigarettes continued to decrease, with mid-priced cigarettes suffering the most significant fall in sales. Meanwhile, the economy…