Singapore

In 2023, home improvement in Singapore maintained solid but slowing current value growth. While most categories saw a deceleration in growth in this year, wooden flooring managed to see fairly stable growth in Singapore, owing to its enduring…

Home furnishings in Singapore maintained solid current value growth in 2023. The burgeoning trend of shrinking house sizes, particularly in urban areas, was a pivotal factor propelling growth in bedroom furniture in 2023. As living spaces became more…

Although HDPE bottles remain the leading pack type in the category, folding cartons continued to gain share in toilet care in 2023. This growth, which was being seen throughout the review period, is being driven by a combination of consumer…

The home care industry in Singapore is undergoing significant shifts in consumer preferences and behaviour, driven by a combination of health consciousness, environmental awareness, and changing lifestyles. While the increase in dengue cases…

In 2024, home audio and cinema in Singapore is expected to maintain its downward trajectory in retail volume terms, with all categories set to see their sales fall. Several factors are contributing to this negative performance. Amongst the primary…

In 2023, home and garden in Singapore faced a slight slowdown in current value growth due to various factors, including global supply chain disruptions, rising inflation, and weakened foreign demand. These challenges contributed to a deceleration in…

Many consumer health categories were affected by lockdowns in Singapore during the pandemic in 2020, when most people were mandated to stay at home. Nonetheless, herbal/traditional products remained resilient, with overall current value sales seeing…

The health and wellness industry continues to grow in importance post-pandemic as consumers become more aware of the negative health impact of processed foods, seeking healthier foods and beverages from a range of claims such as natural, organic,…

Similar to other retail channels such as apparel and footwear specialists, beauty specialists in Singapore benefited from the resumption of pre-pandemic lifestyles, such as a return to the office, social activities and international travel. With…

In Singapore, headphones is expected to experience significant retail volume growth in 2024. True Wireless Stereo (TWS) earbuds has become the frontrunner, offering a wide array of options across various price points. This growth can be attributed to…

Hair care registered another year of solid current value growth in Singapore in 2023, driven by several key factors influencing consumer behaviour and market dynamics. Growing awareness amongst individuals about the importance of hair health and…

Variety stores in Singapore continued to record solid growth in 2023, driven by the rising cost-of-living pressures, which were a key area of concern for local consumers. Amid a muted economic climate, and rising prices as a result of inflation and…

In 2023, gardening in Singapore sustained solid current value growth, albeit slightly lower than seen the previous year, as people remained cautious due to inflationary pressures. Despite this, sustained growth was observed due to the emergence of…

In uncertain economic times marked by consumers’ rising budget concerns, chained full-restaurants in Singapore are implementing various strategies to enhance the perceived value of dining out for consumers. One common approach is to offer…

In 2023, fragrances in Singapore experienced significant growth in both retail volume and current value terms, surpassing the pre-COVID-19 levels, seen in 2019. With the resurgence of activities outside the home, such as work, school, and travel,…

Sports-inspired footwear is poised to maintain its dynamic rise in popularity and demand amongst consumers in Singapore in 2023. This growth can be attributed to three main trends, with the first being the prioritisation of comfort. Due to the…

While food preparation appliances experienced an uptick in demand in 2020 due to pandemic-induced lockdowns, the positive trend was temporary as the category returned to volume declines in 2021 and 2022, as many Singaporeans started to cook less at…

Value sales of fine wines/champagne and spirits grew by 14% to total SGD99 million in 2023, as a result of a consumer desire to have fun and enjoy experiences after the pandemic. Socialising is a priority pastime for many consumers, following on from…

The financial cards and payments landscape in Singapore has experienced notable transformations as the nation progresses towards its goal of becoming a cashless society. This evolution has been primarily driven by the rise of digitalisation,…

Overall eyewear in Singapore is set to see retail volume growth and more dynamic current value growth in 2024, with growth rates having largely normalised after the pandemic disruption. However, very different performances are expected across…