Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Singapore. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Vitamins is set to continue to see stable growth in Singapore in 2023, with multivitamins expected to perform slightly better than single vitamins due to Singaporeans’ preference for convenience and multifunctional products. At the same time, there…
Singapore is expected to continue to witness a surge in demand for wearable electronics in retail volume terms in 2024. Spearheading this growth is smart wearables, which is anticipated to experience another year of double-digit retail volume and…
Weight management and wellbeing continued to perform well in Singapore in 2023, aligned with increased health consciousness amongst Singaporeans. Of all categories, supplement nutrition drinks emerged as the fastest growing, with more consumers…
In 2023, wine in Singapore experienced a slight decline in total volume sales following the strong growth rates seen in 2021 and 2022. This trend mirrors that of many alcoholic drinks categories, influenced by the rising cost of living, which made…
Wipes continued to grow in current retail value and retail volume across most categories in 2023, but growth was definitely led by current retail value, while retail volume growth was reduced to close to pre-pandemic levels. Wipes is facing strong…
With restrictions and lockdowns having been fully lifted in Singapore, womenswear has been rebounding from the significant drop in sales seen in 2020 due to the pandemic. The category is still not expected to reach the pre-pandemic levels of retail…
In Singapore, fluctuating community COVID-19 cases in 2020 and 2021 caused residents to become more reluctant to spend time outdoors. While there was a consistent interest in fitness for health improvement, many individuals formed the habit of…
In 2023, the highest growth in writing instruments is projected to be seen by highlighters and markers in retail volume and current value terms. The brand Zebra Midliner has gained immense popularity amongst local students, and is expected to…
Volume sales of yoghurt through foodservice are expected to record stable growth in Singapore in 2024, especially plain yoghurt and drinking yoghurt, driven by the rise in dining out occasions and the growth in tourist numbers, which is increasing…