Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Singapore. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
As life outside of the home resumes post-pandemic in Singapore, a discernible trend is emerging, with reduced emphasis on cleaning within households. This shift in cleaning practices is having a significant impact on volume sales of surface care,…
The majority of consumers in Singapore try to positively impact the planet, leading to a rising amount of Meat Avoiders, who are willing to pay more for sustainable options. Utilising the vegetarian claim would appeal to these consumers, while…
2023 has proven to be challenging for overall sweet biscuits, snack bars and fruit snacks in retail volume terms, with sales expected to decline compared with 2022. However, the category is set to see continued retail current value growth. As…
The consumption of sweet spreads in Singapore is largely limited to breakfast occasions, and typically applied to toast. Hence, it is challenging for the category to achieve greater penetration in the local market or record stronger growth. In…
Despite a marginal decline in 2022 compared to the surge in demand during the pandemic and subsequent home seclusion, retail unit volumes of nuts and seed based spreads packaging, the largest category in sweet spreads packaging in Singapore, remained…