Market research on consumer products, commercial industries, demo...
Market research on consumer products, commercial industries, demographics trends and consumer lifestyles in Singapore. Includes comprehensive data and analysis, tables and charts, with five-year forecasts.
Despite gradually losing share to rigid plastic and flexible packaging, metal food cans remained the leading pack type in meals and soups packaging in Singapore at the end of the review period, primarily due to their ability to preserve the quality…
Men’s grooming saw stable solid current value growth in Singapore in 2023, driven by a shifting cultural landscape where men are placing greater importance on their physical appearance. As societal norms evolve and perceptions of masculinity change,…
Despite the declining female demographic aged 12-54, menstrual care continued to register low positive year-on-year growth in current value terms while retail volume transactions faced a small decline. While the threat of the COVID-19 pandemic no…
Menswear in Singapore has been regaining momentum after the significant pandemic-induced decline seen in 2020. Although the category is not expected to fully recover to the pre-pandemic levels of retail volume and current value sales in 2023, it is…
In the bustling environment of Singapore, where time is a precious commodity and space is often at a premium, the microwave has evolved from a mere kitchen appliance into a modern day necessity. This transformation can be attributed to several key…
After the challenges faced in 2022 and 2023 due to the economic impact of the pandemic, mobile phones in Singapore is set to show signs of recovery in retail volume terms in 2024. With feature phones ceasing to have a notable presence in the country…
In 2022, Singapore witnessed resurgence in light vehicle and car rental sales, although it was slowed by rising prices of certificates of entitlement (COE). Singapore’s commitment to reduce land transport emissions by 80% from the 2016 peak by 2050,…
Overall, the nappies/diapers/pants category registered strong growth in 2023 in both current retail value and retail volume. While the majority of the category growth can be attributed to price hikes due to the increase in raw material pricing and…
Due to the lifting of restrictions on group sizes and outdoor activities in April 2022, more people in Singapore started going back to the office for work. According to Euromonitor International’s Voice of the Consumer: Nicotine survey, smoking has…
Oral care continued to see double-digit current value growth in Singapore in 2023. One of the factors that contributed to this was increasing consumer awareness of the importance of oral health for overall wellbeing, stemming from increased hygiene…
Consumers in Singapore have access to a wide variety of cream. These include fresh and long-life whipping cream, light cream, sour cream, and speciality creams such as clotted cream. These products are available in different fat content options to…
Foodservice volume sales of malt-based hot drinks continue to grow strongly in 2023. The second phase of Nutri-Grade regulations set to be implemented on 30 December 2023 for freshly prepared beverages will affect other hot drinks sold in foodservice…
Other pet food is set to maintain slow and steady retail volume and current value growth rates in Singapore in 2024, with increases across all categories. In a densely populated city-state such as Singapore, where space is limited, small mammals and…
In 2022, packaging trends in Singapore were significantly shaped by sustainability and consumer preferences. A study conducted by the Singapore Environment Council (SEC) revealed that 70% of consumers in Singapore were concerned about the…
Targeted marketing techniques such as segmentation and positioning have proven to be effective in boosting sales of paediatric consumer health products. Local brands seem to understand the concerns of parents when it comes to the wellbeing of their…
Overall retail volume sales of personal accessories are expected to register a small decline in 2023, as the industry has navigated a slowing sales momentum post-pandemic, while managing the challenge of rising prices as a result of inflationary…
In Singapore, COVID-19 restrictions on outdoor and group activities were relaxed from April 2022. As a result, consumers started to return to the office more frequently. This shift led to increasing awareness of physical appearance. Despite being…
Personal luxury retail value sales increased by 9% in 2023 to total SGD6.2 billion, supported by growth recorded by leading brand providers, such as Rolex Singapore Pte Ltd and Chanel (S) Pte Ltd. 2023 sales growth was fuelled by investment in luxury…
Singapore’s economic freedom is the best in the world, although civil liberties are restricted and corruption is on the rise. Economic momentum is slowing and the external sector is susceptible to global cyclical changes, but inflation is well…
Pet care in Singapore is anticipated to encounter several headwinds in 2024, with economic uncertainty, inflationary pressures, and rising GST amongst the foremost concerns expected to dampen consumer spending on non-essential goods, including pet…