Over the forecast period, skin care is expected to see stable moderate growth in South Korea, without the intense trends of growth and decline as seen in the review period. Similar to most mature categories, skin care is expected to experience increased blurring with other beauty and personal care categories, being particularly closely intertwined with facial make-up.
Share expansion through mergers and acquisitions (M&A) is expected to become even more prominent in the forecast period. Just as global companies increased their size through mergers in the past, K-Beauty companies which have already captured a significant share in the market are likely to actively pursue the acquisition of rising brands from both local and overseas markets to avoid the risks and time associated with internal development.
Players in beauty and personal care are expected to contemplate activity in several categories, which are expected to receive attention in the future. For instance, according to Euromonitor’s Voice of the Consumer: Beauty Survey, fielded June to July 2023, 28% of consumers reported that they recently adopted the use of anti-ageing hand care products.
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Understand the latest market trends and future growth opportunities for the Skin Care industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Skin Care industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Skin Care
This is the aggregation of facial care, body care, hand care and skin care sets/kits.
See All of Our DefinitionsThis report originates from Passport, our Skin Care research and analysis database.
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