Skin Care

Skin care in Poland flourished throughout the review period, seemingly unaffected by the impact of the pandemic and prevailing economic challenges, and retail volume and current value growth continued in 2023, with increases in sales across all…

2023 was another year of positive volume growth for skin care as the category continues to benefit from the increasing numbers of local consumers performing their beauty routines at home, rather than relying on the services of professional…

Skin care in Indonesia registered a healthy performance in both volume and current value terms in 2023, underpinned by a high level of interest among younger generations. Facial skin care represented by far the largest product area, and as such,…

Skin care products showcased a strong performance in 2023 in Estonia, with double-digit retail value growth and positive retail volume in areas such as anti-agers, lip care and facial cleansing wipes. Despite some level of economic uncertainty,…

Skin care saw double-digit current value growth in 2023. Notably, skin care products are being launched in larger pack sizes. While many creams and lotions used to be only found in 50ml, consumers can now find them in packaging of up to 450ml.…

Skin care in Switzerland recorded further positive retail volume and current value growth in 2023. Retail sales of skin care continued to be driven by new formats, multifunctional benefits and strong promotional activities, particularly in the mass…

In 2023, skin care in Portugal recorded positive retail volume growth, despite high inflation pressure on purchasing power. Portuguese consumers are increasingly concerned about their self-image and facial skin appearance, which is driving growth in…

In 2023, despite the end of the zero-COVID policy, skin care in China did not witness the anticipated strong rebound, but instead experienced a modest recovery in the low single digits in current value terms, with actual value sales remaining lower…

Skin care in Argentina registered solid growth in retail volume terms in 2023, exceeding pre-pandemic levels. The COVID-19 pandemic significantly impacted skin care consumption and daily habits in Argentina, with consumers increasing their use of…

Skin care in Pakistan experienced robust growth in 2023, driven by a combination of factors including population expansion and the increasing participation of women in the workforce. With more women joining the workforce, there is a parallel rise in…

The development of the skin care category in Ukraine continues to be driven by the active innovation being seen from manufacturers of these products. For example, in 2023, Weleda revamped its skin care line. This update was characterised by a new…

In 2023, skin care in Taiwan recorded positive retail value growth, with the majority of products recording positive volume sales. Dermocosmetics brands on the landscape have been actively educating consumers on specific ingredients, with brands…

Skin care in Croatia continued to record positive volume growth in 2023, with sales growth supported by rising demand for products with ingredients that target specific skin problems. More specific products that target skin issues are becoming…

Like other beauty and personal care categories, skin care in Vietnam benefitted from rising incomes and living standards in 2023. Local consumers are placing greater emphasis on their appearance and starting to use skin care products at earlier…

Skin care dynamic growth in current value terms in 2023, registering stronger growth than that seen in the previous year. The category continued to perform well despite the challenging economic environment thanks in part to skin care routines…

While skin care in Kazakhstan saw moderate sales volume growth in 2023, its full potential was hampered by supply chain disruptions and raw material shortages. These challenges forced some consumers to switch from premium to more affordable brands,…

Facial care continued to generate positive volume growth in 2023, even as overall volume growth in skin care fell into negative territory. In recent years, facial care has benefited substantially from a range of factors that have continued to drive…

Following extremely strong growth during the COVID-19 pandemic, skin care continued to see a normalisation in sales in 2023. Retail volume and current value sales both declined as consumption levels began to subside to more normal levels. Indeed,…

There was only marginal volume growth in skin care in Bolivia in 2023. Price increases dampened volume sales somewhat, as a severe drop in foreign cash reserves led to high inflation, especially for imported brands. As such, mass skin care performed…

In 2023, the struggling economy shaped results on the skin care landscape in Ireland. High inflation and declining GDP resulted in a fall in average disposal income. While retail value growth remained positive, driven by rising prices, retail volume…