Skin Care

Following extremely strong growth during the COVID-19 pandemic, skin care continued to see a normalisation in sales in 2023. Retail volume and current value sales both declined as consumption levels began to subside to more normal levels. Indeed,…

There was only marginal volume growth in skin care in Bolivia in 2023. Price increases dampened volume sales somewhat, as a severe drop in foreign cash reserves led to high inflation, especially for imported brands. As such, mass skin care performed…

In 2023, the struggling economy shaped results on the skin care landscape in Ireland. High inflation and declining GDP resulted in a fall in average disposal income. While retail value growth remained positive, driven by rising prices, retail volume…

Skin care experienced robust growth in 2023, following a strong performance in 2022. This growth was primarily led by value, as price increases and premiumisation prompted consumers to be more selective in their purchases, seeking out products that…

Skin care retained its status as one of the best performing categories in the Slovenian beauty and personal care industry during 2023. The category’s strong performance during the year was mainly the result of more regular use of skin care products…

Anti-agers continued to thrive in Malaysia in 2023, driving overall growth and development for skin care and leading growth within the category in both volume and current value terms. Anti-agers benefits from regular and frequent new and innovative…

In 2023, skin care in Latvia witnessed slower growth compared to 2022 rates but still made good progress. Skin care is one of the few categories where consumers are willing to pay extra for higher quality products or a reputable brand. Still, the…

Turkish consumers demonstrated a growing interest in advanced skin care regimens in 2023. This trend, exemplified by the popularity of "skin cycling," involves incorporating a wider variety of ingredients and product formats into daily routines.…

In 2023 skin care in Thailand remained focused on the skinimalism trend, whereby the aim is to use relatively few steps in short but efficient skin care routines. The most important steps for Thai consumers are those centred on cleansing,…

Skin care in Slovakia recorded healthy retail value growth in 2023, partly driven by price increases linked to rising costs and stronger consumer demand. Facial care registered very positive results with strong influence over category growth since it…

Sales of skin care in Spain recorded healthy value and volume growth in 2023, despite the depressed economic climate leading to consumer price-sensitivity. Conversely, many people see investing in skin care as a form of “affordable indulgence”,…

In 2023, skin care continued to see current value growth in Japan due to the ongoing increase in awareness of self-care. In addition, from April 2023, all travellers entering Japan on direct flights from China were no longer required to present a…

Skin care in Finland continues to shine, with retail value sales recording a nearly double-digit increase in 2023 compared to the previous year. However, a closer look reveals some interesting trends. Facial care emerged as the star performer in…

In 2023, overall skin care saw only low current value growth in South Korea. However, while mass skin care experienced solid growth, premium skin care recorded a second consecutive year of decline. Mass brands exhibited rapid development in terms of…

In 2023, skin care in the Netherlands recorded a strong increase in retail current value sales, supported by inflationary pressure on prices, as retail volume sales declined. Hand care witnessed the biggest decline in retail volume sales and only a…

In 2023, retail value sales of skin care products recorded steady growth. This was largely driven by inflationary pressures, however, as volume sales were muted. Innovation has been a key driver of growth in skin care and recent product launches have…

The stickiness of health and wellness-oriented motivations amongst consumers has supported skin care’s resilience, allowing it to increase its growth rates in both retail volume and current value terms in the US in 2023. Dermocosmetics played a key…

Conventional products continued to face growing competition from dermocosmetics in skin care in Costa Rica in 2023, with this trend remaining most visible in the premium segment. Recent years have seen dermocosmetic varieties offered by brands like…

Since the pandemic, consumers have increasingly focused on skin care in South Africa as part of self-care routines, supporting elevated demand in 2023. Despite tough economic hardships in South Africa, new skin care brands continued to emerge as many…

Despite continuing high inflation, and also a falling population, skin care in North Macedonia registered some volume growth in 2023. It was also the best performing beauty and personal care product in terms of current value growth. Premium skin care…