Market research on the beauty and personal care industry. Standar...
Market research on the beauty and personal care industry. Standardised and cross-comparable total market sizes, market share and share data, distribution and industry trends and category level information.
Following a period of exceptional growth fuelled by the pandemic and a rising focus on self-care, skin care in Norway has experienced a slowdown in 2022 and 2023. This can be attributed to the market's increasing maturity. While the pandemic led to a…
In 2023, skin care in Portugal recorded positive retail volume growth, despite high inflation pressure on purchasing power. Portuguese consumers are increasingly concerned about their self-image and facial skin appearance, which is driving growth in…
Skin care in Slovakia recorded healthy retail value growth in 2023, partly driven by price increases linked to rising costs and stronger consumer demand. Facial care registered very positive results with strong influence over category growth since it…
Skin care registered significant current value growth in the Czech Republic in 2023. Demand for SPF creams is a dominant trend in skin care. The demand for day creams with SPF continued to rise strongly at the end of the review period. Czech…
In 2023, skin care in the Netherlands recorded a strong increase in retail current value sales, supported by inflationary pressure on prices, as retail volume sales declined. Hand care witnessed the biggest decline in retail volume sales and only a…
Skin care in the Philippines saw a second year of positive growth in retail volume terms in 2023, following the challenges arising from the pandemic. Dermocosmetics brands saw a particularly strong performance, owing to their perception of providing…
Like other beauty and personal care categories, skin care in Vietnam benefitted from rising incomes and living standards in 2023. Local consumers are placing greater emphasis on their appearance and starting to use skin care products at earlier…
There was only marginal volume growth in skin care in Bolivia in 2023. Price increases dampened volume sales somewhat, as a severe drop in foreign cash reserves led to high inflation, especially for imported brands. As such, mass skin care performed…
Skin care remains one of the fastest growing and most dynamic beauty and personal care categories in Bosnia and Herzegovina driven by consumer demand for mass and premium skin care products. The category continues to witness significant…
Skin care in Croatia continued to record positive volume growth in 2023, with sales growth supported by rising demand for products with ingredients that target specific skin problems. More specific products that target skin issues are becoming…
A growing number of consumers in the Dominican Republic have adopted the use of skin care products as part of their personal care routine, understanding that body care goes beyond aesthetics and supports general health. This behaviour is more…
Premium skin care largely outperformed the mass segments in Greece in 2023. Big players with huge investments are catering to a growing market of ever more aware, health- and safety-conscious local consumers who increasingly turn to the pharmacy…
Skin care was a winning category in Peru in 2023, seeing robust value growth and healthy volume growth. This positive trend is supported by the overall health and wellbeing trends which are influencing various beauty and personal care categories, and…
Skin care continues to be a bright spot within beauty and personal care in Sweden in 2023. While volume growth has shown signs of slowing down after a period of rapid expansion, strong trends in premiumisation and inflation have kept value sales…
Skin care in Switzerland recorded further positive retail volume and current value growth in 2023. Retail sales of skin care continued to be driven by new formats, multifunctional benefits and strong promotional activities, particularly in the mass…
In 2023 skin care in Thailand remained focused on the skinimalism trend, whereby the aim is to use relatively few steps in short but efficient skin care routines. The most important steps for Thai consumers are those centred on cleansing,…
Skin care in Azerbaijan registered moderate constant value and volume growth, as supply disruptions caused by the war in Ukraine were for the most part ironed out. Also, inflation eased, particularly later the year. That being said, consumers were…
Although retail volume sales continued to decline, skin care saw a much stronger current value increase in Chile in 2023, after a year of much more moderate growth. During 2022, although demand remained constrained, premium skin care showed positive…
Demand for skin care products continued to rise in Guatemala in 2023, despite the price hikes seen for the second consecutive year. Overall category growth was solid in both volume and current value terms. Guatemalans, especially in the middle- and…
Skin care saw double-digit current value growth in 2023. Notably, skin care products are being launched in larger pack sizes. While many creams and lotions used to be only found in 50ml, consumers can now find them in packaging of up to 450ml.…