Healthy growth rates were recorded in both volume and value terms in the Middle East and Africa snacks market in 2023. This followed stagnating volume sales and a decline in real value terms in 2022, when consumers in many countries were seeing their purchasing power eaten into by the inflationary environment. Positive growth rates are expected across most of the region over the forecast period, although volume sales will struggle in South African as locals remain under financial pressure.
This report comes in PPT.
In September 2022, the Mintex brand was launched in South Africa by local manufacturer Richester Foods, making it a pioneer in locally produced chewing gum, following the launch of its affordable chocolate confectionery brand Coco Bongo earlier in the same year. Mintex is mainly sold through the traditional and informal markets in South Africa.
In spite of the rising cost of living of late, premiumisation has been gaining momentum in Saudi Arabian snacks, driven in particular by the growing health and wellness trend: premium products with specific health claims, such as natural, organic or fortified/functional, tend to retail at higher prices than mainstream snacks.
Elite products began to return to retailers’ shelves in early 2023, following the brand’s product recall due to a salmonella outbreak at its production facility in April 2022. However, despite regaining some share in 2023, the Israeli brand still has a lot of ground to make up that was lost in 2022, which saw it lose top spot in snacks in its home market.
The South African government is planning mandatory warning labels on packaged food products that contain added sugar, saturated fats, sodium or artificial sweeteners over proposed cut-off values as part of its draft Regulations Relating to the Labelling and Advertising of Foodstuffs. The labels would have to cover at least 25% of the pack front and products with these warning labels would not be allowed to be marketed towards children.
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