South Korea

In the dynamic landscape of wipes in South Korea, eco-friendly and biodegradable wipes are experiencing consistent growth. As environmental consciousness continues to gain prominence amongst consumers, there has been a notable and sustained uptick in…

This report analyses the e-commerce landscape in China, South Korea and Japan. It highlights the importance of these markets for domestic strategy and international expansion. The report showcases top retailers and focuses on consumer preferences,…

Tissue and hygiene navigated a complex landscape in South Korea in 2023, shaped by key macro variables. Inflation, which was a global phenomenon, strongly impacted the industry. Rising raw materials costs squeezed profit margins and forced…

In the aftermath of COVID-19, retail tissue in South Korea was initially poised for decline, along with the return to activities outside the home; however, the category demonstrated resilience in 2023. Contrary to expectations, retail tissue recorded…

In 2023, retail adult incontinence in South Korea saw another year of significant volume and current value growth, primarily propelled by the nation’s rapidly ageing population. As South Korea stands amongst the fastest ageing societies globally, the…