South Korea

This report analyses the e-commerce landscape in China, South Korea and Japan. It highlights the importance of these markets for domestic strategy and international expansion. The report showcases top retailers and focuses on consumer preferences,…

Alongside the home café trend, a notable shift has occurred in bakery products, transcending the long-held bias that bread cannot serve as a meal replacement - often referred to as the “breadcrumbs prejudice”. This shift emphasises the savoury,…

Post-pandemic, packaged food players are making efforts to meet various consumer needs due to the increasing preference for home-cooked meals. This movement involves developing and launching multiple food products in various formats. For example,…

Category players are customising their products to cater for various formats demanded by consumers sensitive to new lifestyle trends, such as South Korea's millennials and Generation Z, to maximise convenience. For instance, one of the habits among…

In 2023, the global supply chain of edible oil raw materials has faced significant disruptions due to climate change and geopolitical complexities, impacting availability in South Korea. The country's reliance on external sources has made it…