South Korea

RTDs in South Korea saw exceptional total volume growth in 2023, mainly driven by off-trade growth, although on-trade sales also saw a double-digit increase. Growth was primarily driven by an increase in light home drinking, and a rise in young…

Consumer Lifestyles offers valuable insights into key consumer attitudes and current thinking, and their impact on purchasing and consumption habits; quantifying behaviours, preferences and motivations, and aligning them with broader trends.

Despite expectations that the endemic phase of the pandemic would herald a second year of dynamic revival for the on-trade, and a flourishing year for total volume sales of beer in 2023, beer in South Korea experienced stagnation, with declines seen…

In 2023, alcoholic drinks in South Korea turned to slight total volume decline. The industry navigated a complex landscape marked by high expectations for post-pandemic recovery, which was somewhat dampened by significant consumer cost burden due to…

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits.