South Korea

The Busan in South Korea report provides comprehensive city level information benchmarked against other cities in the country and region. The report includes historic data and forecasts on city population, consumer expenditure, digital penetration,…

South Korea relaxed the bulk of its COVID-19 restrictions in April-May 2022, triggering a return to pre-pandemic out-of-home lifestyles. This, in turn, helped drive volume sales in beauty and personal care categories that consumers use when going…

After peaking in 2020, South Korea’s population will decline up to 2040 driven by natural decrease. Ageing will continue to be an important demographic theme, supported by low fertility and birth rates and climbing longevity, impacting consumer…

Consumer Types can be a powerful tool to help companies better understand and appeal to their target markets. By going beyond typical demographic-based segmentation, such as age or gender, and grouping consumers based on shared traits and…

South Korea has witnessed population decline over the recent years, as number of childless households continue to increase. Generation X, aged 60-75 in 2040, will continue to hold its position as the most influential consumer segment. Older cohorts…