South Korea

In 2023, sales of sunglasses in South Korea soared in current value terms, seeing a double-digit increase, reflecting a significant upward trend that is expected to accelerate in 2024. This impressive growth can be attributed to a variety of factors,…

Fragrances maintained double-digit current value growth in South Korea in 2023, with premium fragrances continuing to overwhelmingly dominate, and also seeing the strongest growth in this year. The super-premium segment in fragrances is primarily…

In 2023, retail in South Korea maintained solid current value growth both online and offline, with growth also returning to outlet numbers in the offline space. Value increases were seen across most channels, although growth in outlet numbers was…

In 2023, overall retail current value sales of tobacco in South Korea showed a positive growth rate compared with the previous year, yet the growth rate was minimal, resulting in no significant difference in actual sales compared with 2022.

Gardening in South Korea witnessed a slight current value decline in 2023, although many categories maintained solid growth. For instance, gardening equipment experienced increasing sales, due to the rising popularity of gardening as a recreational…