South Korea

The popularity of functional foods for health that have received “individual recognition” from the Ministry of Food and Drug Safety for specific functionality and safety has been gradually increasing in South Korea. In 2022, these products surpassed…

In 2023, dairy products and alternatives in South Korea is set to experience growth in retail current value terms, primarily driven by inflationary factors, which have been affecting the global dairy market. The country’s unique milk pricing system,…

Volume sales in home audio and cinema are led by home cinema and speaker systems. In 2023, retail volume sales in this category are set to grow, continuing a trend which was seen throughout the review period. With limited mobility outside of the…

In spite of the slight growth spikes seen in home care packaging in 2020 and 2021 as a result of home seclusion and heightened health awareness due to the COVID-19 virus, this industry’s unit volumes continued to grow in 2022. Growth was slightly…

Economic instability is reducing consumer spending on non-essential items such as small cooking appliances. Consumers are concerned about their financial situation and have become increasingly conscious of their expenditure, reducing their propensity…

Demand for large cooking appliances continues to experience decline in 2023, resulting from economic instability and a real estate slowdown that has persisted from the previous year. Local consumers are choosing to continue using their existing large…

Demand for home laundry appliances is growing in 2023 following a marginal dip in retail volume sales the previous year. The category’s performance is mainly attributed to a significant increase in demand for automatic dryers, while retail volume…

Although expected to see another year of retail current value decline in 2023, chocolate-based flavoured powder drinks continues to dominate other hot drinks. These are seasonal beverages, and as a product with limited diversification in taste,…

Value sales of premium and luxury cars rose by 23% to total KRW28.0 trillion in 2023, as more higher-income consumers in South Korea opted to buy a new luxury vehicle despite macroeconomic headwinds. Wealth determines the degree of demand that exists…

While overall smoking prevalence among the adult population continues to slowly decline in South Korea, demand for NRT smoking cessation aids is further falling, in line with pre-pandemic trends. NRT smoking cessation aids lost consumers’ interest…