South Korea

In 2023, heated tobacco products in South Korea maintained double-digit retail volume and current value growth. The competition for the top spots in heated tobacco is intensifying. KT&G, Philip Morris Korea, and Rothmans Far East (BAT) are all…

Dairy products are already known to be nutritious, as a natural source of calcium and protein, and also probiotics for yoghurt; however, innovation has continued to increase the health and wellness options available, in line with heightened interest…

Value sales of fine wines/champagne and spirits grew by 8% to total KRW657.4 billion in 2023, boosted by consumers’ appetite for experiences and enjoyment after the pandemic. Enjoying a drink with a meal at home or when relaxing remains a key pastime…

Amid the growing climate change crisis, local interest in eco-friendly practices has risen significantly, aligning with value-based consumption. To reflect this trend, players in processed meat, seafood and alternatives to meat in South Korea are…

Like analgesics, sales of cough, cold and allergy (hay fever) remedies continue to rise, benefiting from the “tripledemic” of rising COVID-19 cases, the stronger return of influenza due to greater mobility outside of the home and contact with others,…