South Korea

This report visually explores everyday habits and behaviours which reflect consumers' beliefs and values, linking behavioural trends with purchase and consumption habits. 

Ulsan and Cheongju stand out as South Korea's most economically vibrant cities in South Korea. Cheongju is recognised as having the greatest potential for future economic expansion. Nevertheless, these cities will face ongoing challenges. In the…

South Korea is expected to experience a moderate increase in the number of households over 2022-2027, with single-person households continuing to dominate. In 2022, household spending was impacted by a 5.1% inflation rate, leading to higher living…

South Korea’s business environment remains attractive to foreign investors, due to its efficient government regulation and world-class infrastructure, as well as its high capacity for innovation and ICT adoption, which continues to improve on the…

South Korea has witnessed population decline over the recent years, as number of childless households continue to increase. Generation X, aged 60-75 in 2040, will continue to hold its position as the most influential consumer segment. Older cohorts…